SIMPLE LIST MANAGEMENT CRASH COURSE

This is a hot topic I get asked about a lot

I've used copywriting + list management to scale to over 20k/mo working ~4 hours per day, M-F

Here's the 80/20 of list management 👇👇👇 1. Yes, you can do this

I know many copywriters are all about simplicity

We write words on a doc and give it to our clients and then go grill a steak and smoke a cigar the rest of the day

WHY I DON'T RECOMMEND COLD EMAIL

A thread on how to piss off Cold Email Gumroad course creators

kidding

kinda

FIGHT... 1. POSITIONING

Cold emailing biz owners makes your job much, much more difficult

There are communities, job boards, and "networking" (🤮) things you can do that position you as a valuable asset...

Not a random dude begging for work with a fancy FiRsT LiNe 😬

3 email sequence
$20,000
1 week
A SUPER happy client

What did I do?

It's funny, I only changed one small thing

And my client had a face palm moment

But they knew that my "outsider's perspective" was what they needed

Here's what I did... This client of mine was selling a high-ticket offer ($5,000 program)

They were having TERRIBLE click through rates on their emails

The product was super cool and their results were amazing

The emails didn't SUCK that bad

So I knew it was a strategy issue, not a copy thing...

Here's an interesting experiment I ran recently

Instead of another boring ass ebook or PDF...

I created a 5 day mini-course delivered via email

This is a quick thread about the reasons I created it + the results I got from it Why I created this:

- It's something unique and different
- It's "evergreen" (I can change emails whenever I want
- It's great for creating the habit of opening my emails
- It's better consumed than the usual lead magnet (small chunks, delivered daily)

I woke up in the middle of a hotel in Switzerland and had no clue where I was

The last thing I remembered was drinking some kind of famous Chinese whiskey that I'd never heard of

The man I flew to meet was known as the "greatest secret in copywriting"

cont... But before I tell you about this man who has been the vision behind the largest direct response campaigns of the 21st century...

Let's back up a bit

I first heard of this mystery copywriter from an "inside source" at the largest direct response publisher in the states

Do you want to know how the best marketers of all time sold their products?

Do you want to know why your product is selling as well as it should be?

Do you want to know why the results aren't there for the work you did for your client?

Here's your answer... You are neglecting the power of storytelling

Stories are how humans have interacted for our entire existence

Before the written word, it was stories that were passed from generation to generation...

But, how does this work with marketing you ask?

Struggling freelancers: Here's your weekend assignment...

I've recently been prospecting with IG a lot more

These are some stats from the last few days and in this thread I'll give you the exact method I've been using... First, why IG?

I am going to where my audience is... it's as simple as that

If your audience isn't on IG, don't use IG

It's blatantly obvious, but most aren't comprehending this fact

Here's how you can escape your 9-5 within a few months (copywriter edition):

1. Prospecting x20 daily (MailShake = ~$30/mo)

Why Mailshake or Woodpecker, etc.?

Because follow up is E-V-E-R-Y-T-H-I-N-G with prospecting... automate it

Step 2... 2. Swipe cold email campaigns, keep testing until you find a winner (Free)

As a digital marketer, you must become a master at testing campaigns and ads... These cold emails are currently your "ads" so you must test them and learn

Step 3...

Do you have a course that isn't selling?

Or a digital product of any kind?

Here's the trick with most things, I recently discussed this idea with @Nappyb0yy as well as a client of mine who is wanting to get more signups on his podcast...

Solution: Build more value In order to make your course value go up, you must add extra bonuses and products to it

Everyone has a course

How does yours stand out?

Here's an example for you...

Have you still not started your email list?

I receive this question daily: "How do I start an email list?"

Guess what, bucko... this isn't the sexy "hack" you want to hear...

But, it's what you NEED to hear, so keep reading The one thing you need to start an email list is consistency to show up every single day

And this is also the one thing that leads to most people failing

You know how I "started an email list"?

I made a free mailchimp account and STARTED AN EMAIL LIST

Some of you have no clue what it's like to REALLY fail...

My grandpa gave me money to become a co-owner in a business, he had the utmost faith in me... in fact, he didn't even listen to my pitch I had prepared to ask him for money...

He went out of his way to give me money... And then I failed MISERABLY...

We didn't even make it two years...

We had zero marketing budget...

We had zero clue how to even begin with marketing...

We were a bunch of health & wellness professionals

We had no idea what was coming...

The worst email mistakes you're making (a lot in this corner of Twitter are)

1. Not sending daily emails
2. Not selling in every single email
3. Promoting your email list only a few times per day
4. Not plugging your email on your best tweets
5. Writing lengthy emails

cont... 6. Taking over 10 min to create an email
7. Writing boring ass emails no one gives a shit about
8. Horrible transitions to products "Hey I went to applebee's and the services sucked... UNLIKE THIS PRODUCTTTT"
9. Not plugging your email list enough
10. Copying others styles

cont.

One of the biggest lies being told to people with mental weakness

“You are more than enough”

Or put another way..

“You are all you need to be”

Here’s why this doesn’t work... This causes the reader to become complacent

They are not AT ALL where they want to be in life

They read “you don’t need to improve”

They gain nothing from this so called “help”

There's a big debate over personal branding...

Anons have zero personal brand, other than the profile picture and maybe their alias

Other marketers aren't using personal branding to its fullest potential

A brief thread revealing my thoughts... Let's look at the hip-hop industry to see how personal branding works

Take the following examples...

Gucci mane
Lil Wayne
Rick Ross

How do they personally brand themselves?

***Bullet Writing 101***

Most of you aren't using bullets..

Why not?

It's one of the most powerful copywriting tools I know of

Ben Settle argues that bullet writing is the most powerful copywriting skill you can develop

Here are 32 examples you can swipe... - Testimonial nuclear warhead strategy (page 22)

- REVEALED: the “Lazy Copy King Email System” (and how you can profit from email starting tomorrow!)

- How to write an email in less than 10 minutes (step-by-step templates included)

Do you suck at writing copy?

If you just had to think about it... you do

..I'll help you out with the hard questions..

Here's why you suck at writing copy (and how to fix it) You don't write enough

This is 90% of the problem, you aren't writing...

Tweets
Emails
Landing pages
VSLs
FB/IG posts
Ads

You should be reading and writing all of the above things every single day

And don't give me this...

Digital marketers not focusing on human biases are digital marketers I don't put much confidence in

Below are 5 biases you should be focusing on when selling

Which can you use today? 1. Superiority bias

Everybody thinks they are superior

Although, most won't come out and say it, if you give them a survey, they will mark themselves as superior to most others

Here's how you can sell with this bias...

I get this question numerous times per day...

“Nick, who do you think has copy skills?”

There aren’t many I truly follow, so I’ll split this up into two categories:

1. New school
2. Old school

And these are ONLY guys with free email lists, so you can learn 1. New school

- @DailyCopywriter direct response lessons
- @RyanHolmerr watch how he sells Facebook ads, that’s copy 101
- @SCHM7DT check the style, his uniqueness is an unspoken copy lesson
- @ECOMMANDY the up and coming voice for the young guys, keep an eye on him

[[[ Painting a picture with words ]]]

Do you know how to write words that can make your reader...

Drool
Envision a future
Laugh
Cry
... or feel anything at all?

This is what separates a good ad from a boring one...

A thread A marketing mortal attempts this tactic by using big words, impressive statements, and lengthy copy

But, therein lies the problem...

The big words and statements will quickly make for boring copy

Which loses your reader...

Making your "lengthy copy" pointless

A lot of you are afraid to reach out to the big clients...

You think you need some sort of "script" that sells you to them.

The big clients have seen every script, hack, funnel, and all the other bullshit...

Be real with them and act like a human...

There's your "hack" You'd be EXTREMELY surprised how desperate a lot of big publishers are...

Places like Agora NEED good copywriters.

The 3 pillars you want to focus on for copywriting:

1. Finance
2. Health & wellness (what I focus on)
3. Personal development

For those of you who got screwed on your annual 9-5 raise

Here’s your side hustle hours:

Week days
5-7a
12-1230p
8-10p

Weekends
5-8am

That’s almost 30 hours/week

Before kids are awake
After they are asleep

And you still have free time Sat/Sun

You 1,000% can do this Why does this tweet impact so many of you?

Because it speaks to the future version of you...

The future person you want to become.

That's a copywriting lesson all by itself.

Very valuable.