It's Wednesday which meanssss

Twitter Tuesday Round Up discussion from the Hub!

Below we have some repeat offenders
New people to the block and some decent threads to chew on!

Let's hippity hop on in @zachmstuck
makes his debut with us as he continues to showcase that he and his team REALLY BE ABOUT THAT LIFE.

https://twitter.com/zachmstuck/status/1594519297606533120?s=46&t=7t64UJODxPi4hVMAu4iieA

Some nice nuggets to gut check where you're at as you build your brand -

long story short:
landing pages bb

1/10
Last Month we spent $600,000 on Tik Tok Ads
Led by @timkeenloopclub

Here's what we learned:
- Display cards are working… 2/10
Display cards are an interactive add-on feature that enhances the CTA to include a popup image after a few seconds

Overall, it’s more visually appealing and attracts customer’s eyes much more than ordinary card formats

- Black Friday Retargeting

This is year 10 for me in paid media space

I’ve been:
freelancer
consultant
Entry level
Mid level
Director level
C level
Employee with a side hustle
Business owner
Multiple Business Owner

& 10 things I learned that was true for all stages was 1 - If you’re being told what to do for too long you will be considered unable to grow, lead, or drive change

We have this media buyer within our team. Let’s call him Felix. He’s sort of a mad scientist guy.

He told me he had a way of dropping CPM’s and I said mmmokay how - and it sounded like some shit we did back in 2018/2019

So he told me.. He prefaces that it is an unrefined tactic but has helped our other buyers organize thoughts and understandings when analyzing accounts.

4 VERY Careful steps to drop CPM (and get more relevant traffic to your store)

A trend of creative requests we are seeing on the rise in @KonstantDesigns

Raw bulk asset drops with focus on transitions
UGC Mash-Ups with bold text
Adding in Text Overlay / Captions
Image Slide Show + Transitions
Product Shots Over Stock Footage Raw Bulk Uploads with transition focus

What we learned building an On-Demand Content Team to $1MM ARR in 12 months... and all the things we did wrong.

We went into the Q4 push with the highest MRR and lowest Churn in the company's young 12 months of existence but made a grave grave miscalculation...

Buckle Up Our December On Going Update Thread Update -

https://twitter.com/iamshackelford/status/1466141632005165058?s=20&t=eXgJEbpI6kEkLbOh-1gMDQ

Let's get into the good stuff below!

in 2017 I spoke in Atlanta in front of a group for the first time

It's 2022 & and I'm back in Atlanta speaking for the 65th time averaging more than 10 talks/presentations a year

Here's what I've learned speaking in person and virtually- 7th concept is the most important!

1/10 1/2 Your Enthusiasm and Energy is more important than your content... but the content can't suck.

The best talk I ever did was on how to name your campaigns... Literally... naming.

But I came with an excitement that wouldn't let you look away

20+ Ways Content Creators can look to make more money in 2022

This list could literally be infinite but ones I believe will be worth pursuing

1/10 First - what is a content creator?
- I spend my "consuming time" on YT/TW/IG following a handful of personalities or people I trust or enjoy their perspectives

Anyone creating written, spoken, or animated content that addresses a particular niche or topic is a content creator

Someone I respect just masterclassed me on personal finance.

Here’s the tea

Thread 🧵

1. pay off high interest debt using the Dave Ramsey Debt Snowball- Credit Cards, etc

2. Take the payments for debt once that debt is paid off, and start saving that amount ASAP!

… 3. Save until you have a 3-6 month emergency fund

4. Make a conscious habit of saving at least 10% of every dollar you make

Strive for a 50%+

If you can live off 50% of your active income, you can retire sooner and invest more, faster

Why Disneyland is the Marketer's Dream Funnel that we all can learn from!

If you've never been to a Disneyland park, they are masters at guiding you down the funnel of excitement.

To the point that you don't know what happened but your dollars are leaping from your pocket! 🧵 Let's take a a deep dive into why this works:

For a successful store to convert a brand - they need to both entertain & educate a consumer. Allow them to feel the progress of learning & building affinity for their brand and products offered.

A list of 20 sites you can use to learn something new if you need a break from all the craziness this 4th quarter!

🧵 General Online Courses with huge selections:

gohighbrow.com
- a cool place to learn anything with just 5 minutes a day every morning

Geek Out 2022... Will be almost 2 times as big as it was this year.
We are aiming for an even larger one...

We are talking minimum of 9 events world-wide in 2022.

So let's get into it! If you have ever considered doing a talk, sharing something you truly care deep about, or believe you are uniquely positioned to talk on something related to:

Amazon / DSP / Ads / Organic
All Things Ecommerce (Ads/Content/Strategies)
Agency / Freelance / Marketers

Awesome Resources for designing / editing websites I've found undraw.co

- opensource illustrations for UI's

A basic pattern of finding success as an entrepreneur:

Curious about trivial things. Now motivated to research it.

Discover truths while researching. This feels good, creating a feedback loop to research more.

Realizes that this is fun and potentially profitable.

🧵 Right now I’m living this again

I’ve always loved a good chill hop or lofi playlist on YouTube and Spotify:

Here's a few of my favorites:

youtube.com/channel/UCSJ4g…

youtube.com/channel/UCDFm-…

open.spotify.com/playlist/37i9d…

open.spotify.com/playlist/66hwV…

Konstant Kreative Inspo Drop!
Here's a few edits that we made for you all!

We are noticing an uptick in requests for subtle motion movements and longer video lengths!

Here's the business update if you missed it for last month:

https://twitter.com/iamshackelford/status/1455232701682700289?s=20

The pacing of this video and subtly of the color blocks is sometimes overlooked.

I think they did a great job of staying on brand and repurposing the provided imagery.

I am still shocked that people don't leverage Facebook Ad Library.

You can see what's working and when it went live.

Don't sleep on this! Quite How To:

1 - Click This : facebook.com/ads/library/?a…

I took the plunge..

I have now begun the process of onboarding an executive assistant and despite it being very scary and a little uncomfortable.

I’m already seeing the key benefits:

🧵 A person who 100% for you and your interests

- I’ve wanted to research new cars, dogs, trips, housing markets but never had the chance. So I have my Monday downloads and receive an updated list of new info sort of like a personal RSS feed.

Last Week We Crossed 150 Brands and 70ish teammates and things are getting wild... in a good way.

Here's what we are focused on now:
🧵 We are 100% remote except for our Studio in LA.

We are starting to see a natural building of micro-communities within the mothership.

Communities that aren't only work related - it's important!

Channels like this:

🙏🏼 Konstant Kreative April Update 🙏🏼

Sticking to building in public and to thank the Twitter #DTC world that is allowing us to build this company.


Here’s what to expect in this update

Revenue

Trends - Requests / Analysis

What's Working

What's Not
Content Drop I shared back on April 25th that we just crossed the 100 partner mark!

https://twitter.com/iamshackelford/status/1386365024852058120?s=20

Which has a code to try us $100 off ;)