How To Sell Like An FBI Hostage Negotiator

11 lessons from Never Split The Difference by Chris Voss: 1. Let Them Talk

You shouldn’t pitch the entire time.

Instead, let them talk. It’ll help you learn about them, and it’ll give you power over the conversation.

Conversational sales outreach converts best.

But how do you make it conversational?

17 simple strategies: 1. Keep It Short

Nobody wants to read a 500-word essay on your offer.

You wouldn’t talk for 5 minutes straight in person, so don’t do it in your outreach. Say a couple of things, then ask a question.

Service businesses make over $21.5 trillion a year.

The best ones run on high-ROI tech stacks.

Here are 14 no-code tools that’ll help you sell more: 1. UpLead

Cold outreach is a great way to get clients, but you need to do it intelligently.

Get UpLead (your first 5 leads are free), get contact info for decision-makers, message them, and A/B test to optimization.

Cold email is the easiest way to hit $10k/mo.

But if you get in the spam folder, you have no shot.

Avoid these 49 phrases to stay safe: Category #1: Offers

If your cold email sounds like an infomercial or a game show, email providers aren’t gonna like that.

Avoid language that is too sales-heavy or focuses on prizes.

Cold outreach is the fastest way to hit $10k a month.

But 99% of people do it wrong.

Follow these 10 copywriting rules, and you won't be one of them: 1. Make It Concise

Nobody has time to read a cold email/DM with hundreds of words.

Make yours concise.

Get right to the point.

In some cases, make it just one or two lines.

Why you need to stop sending long cold outreach messages (and what to do instead): I’ll start by saying that there are no rules in outreach.

There’s only data.

Long messages might work with the right audience.

But in general, you want to avoid them because…

When's the best time to send cold emails?

What about making cold calls?

I did the research so you don’t have to.

Here’s what I found: Short answer:

The best time to do cold outreach is on weekdays during working hours.

That might sound obvious, but many people get it wrong.

There are also some specifics that you should know about...

The biggest profit-killing mistake people make when doing cold outreach (and how to avoid it): Ironically, the biggest mistake is selling your offer.

“But isn’t that the whole point?”

Yes, but you have to go one step at a time, not all at once.

Here’s how…

How to skip the application process and get a full-time job with cold outreach: 1. Choose An Industry

You always want your targeting to be specific, so choose a specific industry (or a couple of them).

It should be one where companies are hiring (so you have a shot) and one that you’re interested in.

It also helps if you've worked in it before.

I’ve tested hundreds of cold outreach subject lines.

The best ones have led to closing $2k-10k+ contracts.

Here are 5 that consistently get opens and replies: Template:

“Quick question, {first name}”

Why It Works:

Telling someone you have a question for them creates interest. Adding their first name makes it even more powerful.

How to book $2,000+ per month clients with only *one line* of cold outreach:

(This is kind of crazy, but it works) People have been doing cold outreach for decades.

They’ve tried all kinds of strategies.

Different tones, different lengths, emails, calls, etc.

But sometimes the best strategy is the simplest one.

How to use ChatGPT to do cold outreach 5x faster (without sacrificing quality): Step #1: Generate Leads With UpLead

Use my lead gen tool, UpLead, to get accurate and niche-specific company information.

These are the contacts that you’ll be contacting and selling to.

Sending cold emails is the best way to hit $10k/mo.

It’s also a great way to get to $100k/mo and beyond.

But the first thing you need to do is get them opened.

Here are 3 subject line formulas that get insane open rates…

🧵 Subject Line #1:

{Interest-creator}, {first name}

Examples:

“Quick question, Jessica”
“Want your thoughts on this, Tom”
“Is this on your radar, Jeff?”

19 cold outreach tips that will get you more clients (guaranteed):

1. Never apologize. for doing cold outreach. No “sorry to bother you.” Meekness doesn’t pay well.

2. Focus on your prospect, not yourself. Analyze every sentence you write. If it isn't appealing, delete it. 3. Don’t get too fancy. You can A/B test anything, but in general, straightforward messages convert best.

4. Keep your subject line short, and if possible, personalize it. “Quick question, {name}” tends to work well.

The more productive you are, the more you’ll earn.

That’s true for salespeople, copywriters, and everyone else.

Here are 9 productivity habits to adopt in 2023:

🧵 1. Work In Blocks

If you multitask throughout the day, you’ll barely get anything done.

Instead, devote blocks of your schedule to one task and one task only.

For example, you might cold email for an hour, then cold call for an hour, take calls for an hour, etc.

Artificial intelligence is hot right now.

If you’re not using it, you’re falling behind.

That’s especially true in cold outreach.

Here are 6 ways to use Chat GPT to sell more:

🧵 1. Subject Line Inspiration

Chat GPT can generate subject lines based on your offer and brand identity.

Example Prompt:

“Write 15 cold email subject lines for a web design agency with a funny tone. Keep them all under 7 words.”

There are thousands of books on sales.

99% of them are worthless.

Here are the 7 that you NEED to read:

🧵 1. How to Win Friends and Influence People by Dale Carnegie

We’ll start wide then go narrower.

This is a must-read book for basically everyone.

It teaches you how people think and how to influence them.

If you haven’t read it already, do it.

15 pieces of software that every freelancer, agency owner, and sales manager should consider:

(If you want to save more time and make more money, read this thread)

🧵 1. UpLead

This is my lead gen tool.

We separate from the competition through lead quality and accuracy.

That accuracy reduces the time you need to spend validating leads.

Your first five leads are free, so you can try it without paying a dime.

“Pushy” is the last thing you want to be when selling.

Here’s how to sell without it feeling like you’re selling:

(And as a result, sell more than ever):

🧵 The vibe you give off when selling is crucial.

If people don’t trust you, they won’t buy.

If they feel pushed too strongly, they probably won’t buy.

At the same time, you can’t be too passive.

So what’s the middle ground?

My team did 100+ hours of research so you don’t have to.

Here are 23 cold email subject lines that are proven to get results:

(If you want more clients, customers, users, and connections, read this)

🧵 1. Quick question, [First Name]
2. [First Name], [Paint Point]
3. Check this out, [First Name]
4. Quick question regarding [project]
5. [Industry] has a real problem…

How to turn $200 into a $10,000 per month business (in less than 6 months):

🧵 Really quick before we get started, let’s get clear on something.

I’m going to assume you have some kind of profitable skill.

If you don’t you’ll have to study for a few months and get proficient at one.

Then start going through this process…