What do BuzzFeed, Rolling Stone, Forbes, PopSci and Real Simple have in common?

They all know the best air purifiers, cooling sheets, gifts for mom, home saunas and cocktail kits.

Meanwhile, independent sites actually testing those products are dying:
housefresh.com/david-vs-digit… Every single big media company is currently pumping up its bottom line with affiliate earnings.

The problem is, for the most part, they recommend products without firsthand testing.

They churn out new lists every day, simply copy-pasting marketing materials and Amazon info.

Last week somebody asked me if I regret writing "the Medium post".

It got me thinking about what prompted me to write it, how it felt to publish it (and the fears I had), what the response was, and what happened since then.

Here's my thoughts 🧵👇
medium.com/@gisele_navarr… I thought about it long and hard before writing that post.

The topic was a hot potato, and whoever touched it was labelled a troll.

But I felt strongly it had to be said out loud that what happened to all those women wouldn't happen again, and that the way things were was over.

At NeoMam we fell into a place where link builders wouldn't see us as link builders and PR teams wouldn't see us as PRs.

It took nearly 10 years for us to come to terms with the fact that what we are is content creators.

That's why we approach things differently 👇 We put most of our time and money into the content.

Every project will take us a few months to produce. I always say we're building a house that will be there long after we're gone.

Creating content that will stand the test of time takes a lot of thought. You shouldn't rush it.