BisDev rep, Japan. Built ¥1.4B business pipeline in four years. Preparing self for next challenge. Tweets on business skills & constructive commentaries of 🇲🇾
Mar 8, 2018 • 9 tweets • 2 min read
Today I Learned
Vertical Market:
Term for a market focused on specific niche e.g cyber security protection for driverless car, printer specialized for government office etc
Focused target = stronger selling point = easier deal
Today I Learned
Blue Ocean, Red Ocean
*Imagine blue water (calm) & shark-infested water (aggressive)
Blue ocean: new market, less competitor with uncertain result e.g cendol wasabi(?)
Red ocean: market that is well-known, easy to sell but lots of rivals e.g cendol pulut
