Today I Learned

Vertical Market:
Term for a market focused on specific niche e.g cyber security protection for driverless car, printer specialized for government office etc

Focused target = stronger selling point = easier deal Today I Learned

Blue Ocean, Red Ocean
*Imagine blue water (calm) & shark-infested water (aggressive)

Blue ocean: new market, less competitor with uncertain result e.g cendol wasabi(?)

Red ocean: market that is well-known, easy to sell but lots of rivals e.g cendol pulut