Beth Booker (she/her) Profile picture
public perception expert + founder @itsgraciepr | seen in @nytimes, @todayshow, @wsj, @rollingstone | single momma | "view more" for current clients ⬇️
Jan 19, 2024 4 tweets 2 min read
When it comes to hiring, I will die on this hill:

With the right foundational skills, you can teach a person how to do tasks for a job.

You cannot teach someone how to be a good person and a delight to work with. I’m the founder of a boutique PR firm. How I hire may differ greatly from other industries (and that’s okay.)

“Delight” seems to be a problem for some, so here are a few other qualities I look for:

Reliable, honest, curious, willing to learn, resilient, gritty, and empathetic.
Dec 9, 2023 14 tweets 3 min read
Something common to the female experience happened to me tonight.

You know that feeling when you can sense something sinister nearby, even though it appears to be a typical day-to-day thing? Like walking by someone heading into a store or making eye contact at a red light? 1/ I went over to my mom’s apartment this evening. Her building is a couple over from mine, and she stayed with my kids (+ fur babies.)

She got groceries for me today, and I needed to use her printer (yes, I know…I have one, and I’m out of ink.)

For that reason, I drove over. /2
Sep 28, 2022 5 tweets 2 min read
Storm surge outside of my moms house on Fort Myers Beach.

I’m so sick. ImageImageImage For context… that is our second floor lanai
Sep 28, 2022 4 tweets 2 min read
South end of Fort Myers Beach from my mom. Glad I put our family photos up on the top shelves. ImageImageImage There’s the neighbor’s house. 👀