22 days ago Epstein Drangel LLP had our @amazon listings ripped down. Merry🎄.

Their demands:
-Remove all mentions of compatibility with AirDoctor models.
-Stop selling our products indefinitely unless they approve.

To recap, we make replacement air filters—100% fair-market and compliant—were removed without warning. A baseless, anti-competitive complaint caused our listing to be taken down. And Amazon allowed it to happen.

We’ve submitted countless appeals to Amazon, even made changes they required, yet we’re met with templated responses from Amazon. Silence from the law firm.@dharmeshmehta @ajassy
@amznsellerhelp

🧵👇My theories are (and remain):

1)They want to crush competition during peak season.
Our replacement filters save customers money. Their client doesn’t want competition, they want holiday sales all to themselves.

Going balls deep with this analysis👇, HAPPY NUTS is raking in $849K annually on this ASIN.

But they're leaving serious money on the table.

Their consistent $14.99 pricing ignores massive seasonal demand shifts.

Here's how they could turn good money into stupid money (bookmark this): Their current Amazon strategy:

✅ Maintain steady $14.99 price year-round

✅ Ride a huge winter sales wave (30K units vs. 5K average)

❌ Miss opportunities to maximize profit during peak demand

❌ Fail to stimulate sales in slower months

Result?

Consistent, but suboptimal profits 📉

Here are my no-bullsh*t AMZ Innovate conference takeaways

First, major props to the AMZ Innovate crew — for pulling off a conference that resonates in today’s Amazon ecosystem. That’s no small feat. Respect ✊.

Grab 🍿. Now, let’s unpack this 👇🏻 🎤 Big Aggregators Divesting Assets — The smart money is ditching dead weight brands they've acquired, focusing on the 10% of their portfolio that can become a home run.

Underrated trick to winning Amazon's buy box?

The 'F-shape' pattern. Let me break this down!

10 ChatGPT Prompts for Amazon brands that are currently on 🔥: 🔥 1
➡️ Create a list of objections an Amazon customer might have about {product and the product name}
➡️ Take these negative objections and create benefit statements for each objection

The Amazon marketplace is a hostile battleground.

Yet, some Amazon brands continue to thrive & make tons of dollars.

How? They know stuff you don’t.

Here are 21 truth bombs about selling on Amazon that'll turn the tides in your favor (against Amazon & your brutal competitors): 💣The Pareto principle remains true when selling on Amazon; 80% of your revenue comes from 20% of your ASINs

💣If you invest in 10 products, there's a high chance only one product will be a home run.