Last week ZenMaid crossed the $100k MRR mark. Boggles my mind thinking back to how BALLIN' we thought we'd be at $5k MRR

Here is some inaccurate knowledge & a couple [random] lessons learned along the way I hope might help some of you Follow the rules in this Tweetstorm and I can guarantee you...

Absolutely nothing.

Because that's not the way any of this works.

If it were easy/simple everyone would have a successful lifestyle business.

We're about to have our start of the year 2021 marketing meeting @ZenMaid to cover how to go from $90k to $150k (MRR) this year

I'm going to live tweet as a way of note taking

👇 Context:

Our marketing team has myself and 4 others:

@FranCresswell who manages the team/takes the lead on new initiatives
Heather, who manages what's working
@sarah_aboulhosn our writer
@orven_toaster our video editor

+ our paid ads agency (run by @BuntySomRoy)

[thread]

I've shared ZenMaid's revenue which looks impressive over time - but let's talk about *take home pay* so some of you guys get a more realistic picture of what it looks when you're _not_ a developer founder

(ie you're not the highest earning talent in your own company)

https://twitter.com/itsjustamar/status/1207952507911262208

1st: I started @ZenMaid with my friend Arun as 50/50 partners

As the 1 doing the development his time was more valuable than mine for the first few years (it's evened out since)

Arun is no longer with the co but we're still best friends. Here's us lookin suave AF at my wedding