I forced one of my clients to send out scratch cards to their customers.

The Result?

€46,384.09 in revenue in less than 14 hours.

Here's the breakdown of how we did this...

(Save this 🧵): I want to help innovate retention strategies, so hit that RT button on the first tweet 🙏🏿

I want every ecom brand to see this!

Disclaimer: This strategy works best for brands with quality products and a loyal af fanbase...

Tabs by @oliver__b1 has done the opposite of everything that conventional ecom preaches and it’s paid off

7 figures in under a year is WILD

Here's exactly what I would do to scale the chocolate sex brand with their own private community @oliver__b1 Threads like these usually take 3 hours to produce.

Spreading free game is my objective.

If you enjoy this, RT it so I can make more.

Let's get started 👇🏿

In 2022 I was bullish on communities + email marketing as a retention stratagey for my clients

It paid off & was how I was able to generate:

$1,000,000 in 8 months + increase LTV from $400 to $1000 for an apparel brand

Here's how any DTC brand can implement this strategy: CREATE A PRIVATE COMMUNITY:
We created a private community for our most engaged subscribers and offered exclusive access to discounts, promotions, and early access to new products

We used Discord for this client

We took over a fashion brand’s launch campaigns and generated $1.1m in less than 8 months (45K list size)

We did it through:

❌ List segmentation
❌ Revamping all flows
❌ Facebook group launch(using our winning community launch framework)

Here's exactly how we did it. No BS👇 We built out a Facebook group for this client

Combined with advanced email + SMS marketing strategies

The aim was to establish a strong community and produce cash easily

“How do I create SUPERFANS for my ecom brand using email marketing?"

If you find yourself asking this question, then this thread’s for you

7-step framework to create SUPERFANS and grow your ecom brand by an extra $100,00/month, in the next quarter: 🧵 🚀 Identify your engaged audience

Here is where you want to identify your most engaged customers

Then find out who are the people that engage on social media, and email, as well as their order frequency and volume.

Then target these customers specifically.

My Retention Marketing Agency took a brand from $170,000/mo to $238,000/mo

We increased AOV from $135 to $270

Decreased customer acquisition cost from $47 to $7

What's wild, is they only sold one product...

A weighted blanket.

Here is every single thing we did. No BS👇🏿 Dropping threads like these usually take 3 hours.

Spreading as much free retention marketing game is my goal.

Retweet if you enjoy this so I can keep making more of this type of content.

Let's resume.

I've generated over $33,000,000 in revenue across 57 brands, during the past 4 BFCM's.

Here's everything you have to do this BFCM to print cash for your ecom brand: 1️⃣ CLEAN EMAIL LIST

You need to clean your list in advance in order to:

→ Find out who was engaged & unengaged

→ Ensure your emails actually hits the inbox

Run a few reactivation campaigns this month & sort out domain reputation and deliverability issues in advance.

A clothing brand we work with made an extra $750,890 in revenue in the last 7 months

Using this one “under the radar” retention strategy

That’s an extra 3,500 purchases since it went live

Here is a breakdown of that strategy and how you can implement it for your brand 🧵 We built out a private closed community for this client, with a Discord server.

We have used other mediums for private closed communities for other clients but this is what made sense for their target demographic

Tip: Ask your customers which platform they would prefer

In 9 months we took a supplement brand from $143,000/mo to $312,000/mo.

We increased AOV from $97 to $291

Decreased customer acquisition cost from $33 to $11

What's crazy is they only sold 2 products.

The exact strategies we implemented are below. No BS.👇🏿 Threads like these usually take 3 hours to produce.

Spreading free game is my objective.

If you enjoy this, RT it so I can make more.

Let's get started 👇🏿

In 9 months we helped an online food brand go from $123K/month to $296K/month...

Using these 5 retention marketing strategies

I break absolutely everything down below. No fluff. No BS 👇🏿 ✅ COLLECT ZERO PARTY DATA

We created a custom quiz funnel and used this to understand more about the taste preferences of their customers.

Then we had the answers from this funnel segmented, where we made specific recommendations with tailored welcome flows and campaigns.

Represent (@representclo) is possibly one of THE best ecom brands I’ve ever seen

When it comes to building a community of SUPERFANS

Let’s break it down 🧵

PS. #2 is a revenue printing strategy (fuelled by their customers), that I rarely see any ecom brands EVER implement @representclo 1️⃣ LOYALTY & REWARDS (PART 1)

Represent's loyalty program: PRESTIGE

Has clear tiers & benefits worthwhile for the customer.

VIP customers get a free Christmas gift and are invited to focus groups.

Ecom Owners:

I created a cash producing campaign framework to help you sell out more inventory that's collecting dust in your 3PL/warehouse & taking up space

It’s broken down into 6 steps & has helped us generate an extra $1,892,000 in rev. in the last 8 months.

A thread👇🏿 OFFER CREATION (PART 1))

This campaign series works best for slow movers, inventory that is under performing etc.

First step is to create an offer.

A few offers you can use are featured in the next tweet.

I have personally used all 4:

If you're an ecom brand, customer loyalty means more profits & revenue

It means 76% less churn, increased LTV + more referrals

Here's how you can increase customer loyalty effortlessly for your ecom brand

Without ruining your reputation OR relying on gimmicky tactics 🧵: BUILD AN EXCLUSIVE COMMUNITY

Used to nurture prospective customers & existing customers.

Use this to have more 1:1 interactions, collect data, drop exclusive products etc.

This gives your customers a place to discuss similar pain points and create powerful connections

I sent an email every day for 2.5 years for 48 DTC e-commerce brands & generated $60M.

Here’s what I learned🧵: One pop up isn't enough, you need to target based on behavior and source.

Instead, have three.

→One that targets: Existing customers with an upsell offer/invitation to become VIP

→One that targets: New customers with a new offer

→One that targets: Peopel about to exit

7 Retention Marketing strategies that helped 45 of my clients recover an extra $60m in revenue

This will teach you more than any $1,997 course

A thread 🧵: HAVE THE RIGHT RETENTION STACK (PART 1)

Building a profitable retention marketing system should focus on:

-Reducing LTV:CAC ratio
-Building super fans for your products
-Leveraging customer acquisition costs
-Getting to the LTV metric as fast as possible

Here's the EXACT breakdown of how my agency made a streetwear brand $1.1M in 8 months.

With nothing but an email list and a Discord server.

No BS. No fluff. Just free game 👇🏿 We built out the Discord server for this client, combined with advanced email + SMS marketing strategies.

For anyone that is unfamiliar with Discord, it's basically a Facebook group on steroids.

The aim was to build a strong community and generate revenue effortlessly.

My agency grew an ecom brands email list from:

45,000 subscribers to 165,000+ subscribers + $66,097 in revenue.

In just 8 days.

The wildest part about all of this?

We did it using our stupid simple giveaway framework.

Here is everything we did. No BS. Just free game👇🏿 Disclaimer: This will not work effectively for dead brands that don't have a cult like following, loyal customer base, or good products.

This is not a band-aid solution for brands that don't care about customers or have poor quality products *cough dropshipping cough*

My agency took a brand from $170,000/mo to $238,000/mo.

We increased AOV from $135 to $270.

Decreased customer acquisition cost from $47 to $7.

Wanna hear what’s wild?

They only sold one product—a weighted blanket.

Here is every single thing we did. No fluff. No BS.👇🏿 Takes 3 hrs to drop threads like this.

My goal is to spread as much free game as possible.

If you like content like this then hit the retweet button so I can keep producing more of this type of content.

Now let's back to it 👇🏿

My agency made a supplement brand $358,602 in 3 months.

The crazy part?

1/3 of it came from sending this one specific type of email twice a week.

Every time we sent it, it made between $5000-7000 per send.

No sales.

No discounts.

Exact strategy revealed below👇🏿 When we first did this, we thought it was just a coincidence at first.

Then I did it for another 4 supplement brands, and it slapped lol.

We refined and tweaked to ensure it would work no matter which supplement brand we worked with, and it did!

Keep reading.

My agency has generated over $57 million with email marketing.

Here are 14 principles we swear by to print $$$ for our clients (go ahead and steal them all) 👇🏿 1. Make sure you have pop-ups for both mobile and desktop.

This needs to be a strong offer to leverage the traffic you're getting to your site.

This does not always have to be a monetary incentive

It can be a digital download, giveaway, info product that provides value etc.

Let's be real here

Most ecom brands suck when it comes to product launches

They usually send a few blanket emails and call it a day

Here’s the exact framework we use to print $$$ every single time we have a new product launch for an ecom brand 🤌🏿 Had a bet with someone that I'll hit 5k before Friday, and I'm not tryna lose

So I selfishly spent 2hrs putting this thread together😂

Slap a RT on the first tweet if you want more of this + let's try and have this reach more peeps

Deleting this on Friday if I don't hit 5K 🙄