Just finished speaking on a panel about Athlete Branding and wanted to expand more on this area in general as I think there is a narrative that exists that is rapidly being dispelled. This idea that the top 1% of athletes should be the only ones worrying about branding. (THREAD) The idea that you can't document your journey to the show because of the idea that it would distract you from getting your work in is dismissive to this new world we live in where it has never been easier to brand yourself.