Last week at the magnificent @turingfest I gave my first ever talk on how and why we should all create more sustainable websites and digital experiences. I'm going to continue exploring this topic in much more detail, but here's a quick summary for now! 💚 (1/12) 2/12: We commonly see the web as inherently green - what goes on behind the scenes of virtual communication and information transfer can all too invisible but the truth is, the carbon footprint of our websites and supporting systems is 3.7%, the same as the airline industry.

Hey friends, let's chat about dealing with unused and render-blocking JavaScript! 🧩

I see this topic popping up frequently in audits and I've been asked how to deal with it in my Tech SEO Help Hours, so here's a quick intro thread on what you can do 🧵 (1/10) 2/10. What's the issue with unused JS? Well:

😴 the browser needs time and resources to process the script, with no benefit for the visitor.
📲 mobile users may have to use extra data when accessing the page
👯‍♀️ it's commonplace, as many files or scripts might be bundled together

Remember, there are situational "ranking factors" that are out of your control. You can't have a direct impact on things like:
- perceived relevance
- searcher habits
- seasonality
- competitor activity
But you should be aware of them, and adjust strategies if needed.

Part 1/14: [2/14] Let's take perceived relevance. Why perceived? Because a Search Engine can only make an assumption on the searcher's meaning and intent.

This is improving astonishingly, but if you're simply far away from the perceived relevance then you have no chance...

I'm getting *so* used to virtual conferences now. I still feel slightly awkward as I love seeing and connecting with my audience (how else can I know if my lame joke landed?!) but here are some tippy tips that help me keep improving! 🌻🗣️🎥 [a thread] Tip 1/9:
A 2nd screen is a must-have (also very helpful for finicky slide deck prep).
If you feel comfortable having notes in front of you, enter presenter mode and add the full screen slides to your 2nd screen (and share that on the webinar software). No one will ever know!