Do you know how companies get you to buy their products or services? Like you preferring Android over iOS? Nike over Adidas? Jollibee over McDo? That's because they use clever #MarketingStrategies that influence you and your friends' #ConsumerBehavior As a Mgmt Econ student, it's important for us to understand the marketplace and consumer needs so that we can apply our learned theories from marketing management in designing strategies that capture customer value as well as create profits and customer equity