Do you have a pair of sneakers or sports shoes from a global brand like Nike, Adidas, PUMA, etc. that cost less than ₹4,000?

If you do, check the label. There’s a good chance they’re made in India. Like this Adidas pair I got for around 2.5k on discount back in 2020. 🧵 India’s sports footwear industry is at a crossroads. There’s a lot happening, and the next few years could define the country’s stature in the global footwear market. India's non-leather footwear market is worth around ₹60,000 cr ($7.2 billion). This figure could rise very soon.

What's the first thing you notice when you look at an IPL jersey?

It's the number of sponsor logos, right?

Have you ever wondered why there are so many logos and how IPL team sponsorships work? 🧵 Each IPL team can sell as many as 10 spots on its jersey for sponsor logos. Each spot comes with its own prestige and cost, depending on visibility on camera.

A front-of-jersey deal, the most prestigious, can cost anywhere from ₹25-30 crore a year, depending on the team.

Did you notice the brand whose logo is on the stumps (and also on the boundary ropes and outfield) during the #SLvPAK Test?

It's 1xBat.

Never heard of it? Here's a 🧵 on what this brand is. 1xBat is not just an ordinary on-ground sponsor during the #SLvPAK series. It's actually the title sponsor of the series, which is called the 1xBat Cup.

https://twitter.com/OfficialSLC/status/1548286434045358086?s=20&t=jKJ6Y5JwJntrXPXdOFMkvw

Satwik and Ashwini definitely the more lively of the two pairs. But expected more of a fight from Pranaav and Sikki than 9-21 #BadmintonNationals Pranaav getting his thigh strapped. Still not clear what the problem is. #BadmintonNationals