100 tips I learned growing an iOS app to ~$5M in sales in 3 yrs, going through YC 1.5 times, and co-founding @Superwall 👇 #1 — Most important metric is App Install → Paywall View. If you aren't already tracking this, start ASAP. @Superwall sees revenue move (almost linearly) with this metric. Double this metric, double your revenue.

🧵 Big news:

1) We DOUBLED FitnessAI’s install → paid conversion rate 🎉
2) I'm leaving FitnessAI behind to build @SuperwallHQ with @BriansAngles and @jahilliar ✌️

Here's how / why (full presentation in last tweet) For those who don’t know me, I prev. founded FitnessAI and went through YC’s W20 class. I grew FitnessAI to $2.1M in ARR and handled all engineering, growth and design on my own. My secret is (and always has been) great internal tools.

🧵How to use AAA Campaigns on Facebook to sell the f$ck out of your subscription app, and how to get 100% attribution on your ad spend in an iOS 14 world: an in depth guide from someone who paid FB over $1M this year so far. 1. For those who don’t know, AAA campaigns are every mobile ad agency’s biggest nightmare. You simply upload up to 50 media assets with 5 text variations and facebook takes care of all audience targeting for you. As you can see, I've spend 677K so far on them.