In the heat of the COVID pandemic...

A young man reached out to me to help him sell nose masks.

But there was a problem.

He had several boxes of masks

And Facebook had put a ban on ads selling masks.

Here's how we emptied the store in 3 months:

THREAD>👇 A picture of a warehouse room.

That was the first thing I got after I got info about my next big job.

Seated in the warehouse room was my client...

And tens of boxes filled with masks.

"We have to sell all these. I have a partner but we couldn't sell much" he said.

Novels. Emails. Sales pages…

Nobody reads them.

Unless they grab attention and trigger the right emotions.

Steal this SIMPLE framework to spark the right emotions with your writing

[An Atomic Writing Thread] 👇🏼 I put out a challenge 3 days ago…

Where I asked you to identify the strongest emotion to trigger in ANY writing.

We got people screaming shame, fear, anger, and jealousy.

If you got angry every time you read something…

Would you keep reading?

I've written over 2,000,000 words…

Published a novel…

And sold millions of dollars with my writing.

Steal my 5 non-negotiable habits to make more money as a writer in 2023: 👇🏻

[THREAD] 1. Time the ideas. 

At midnight…

I shut my eyes and clear my head off the day's consumption.

That's when my brain floods with ideas.

I open my eyes… pick up my iPad… and put down everything before I sleep.

Whenever I forget to write them down…

I lose it all.

ChatGPT has killed off 99% of copywriters.

But the top 1% will beat every single ChatGPT copy.

Because they ask themselves these 5 questions when they write: 👇🏼

[THREAD] 1. Have I repeated my promise enough?

Before ever setting their eyes on your copy…

Readers already have opinions and ideas on the subject you’re writing about.

Sometimes, your idea supports their existing opinion…

And many times…

Human perspective is never absolute.

What we think is right is always based on what we know now.

So what does this mean for you as a copywriter or marketer selling to difficult people who you think would NEVER BUY your product? It means you can get an audience to try out a product they wouldn’t have considered buying 2 weeks ago.

All you need to do is:

Open their eyes to what they don’t know.

Sounds obvious, right? 🙄

Here's the thing...

Find a starving buyer…
Make an offer to them…
Close the sale!

Viola!

Profits!!!

Everyone already knows this, right?

But why do most coaches I’ve spoken with start at the bottom?

And why do they lose? 👇🏻 They start with the idea.

“Hey Jake! I have an idea and I think this is going to be very good.”

I met two ladies weeks apart from each other.

The first one sells a career coaching program with her team of coaches.

And I thought her offer was decent - but poorly communicated.

Remember these 10 commandments before creating and marketing your next product: 1. Thou shall find a market big enough to buy your products.

A small market size will never make you as many sales as you want.

$5,000 marketing lessons from 3 local Nigerian traders: Three men stood towering over me as I walked in front of their electronics shop.

“What do you want?” The eldest one asked.

“I want to get an iPhone cord. Do you have it?”

As he nodded, the three men disappeared into the store.

Expectations influence reality.

When we believe an experience will be good beforehand, it will seem good even if it‘s mediocre.

So prime your audience before your product is out.

For example:
When hosting an event…

Say things like:

“It’s going to be a powerful experience…” Your audience believes it’s powerful…

And even when there’s no trace of power during the event…

They’ll somehow convince themselves it was one of the best people events they’ve attended.

The basic copywriting framework answers these 3 questions:

• Who is it for?
• What do they want/need?
• How does this product satisfy their needs?

Your copy should tick off these 3 boxes…

But I’ve seen 100s of landing pages in the past year and noticed something - Many of these pages highlight the product the hero of the journey.

They focus on the product’s features and all the bells and whistles that make it great…

While they place the customers as an afterthought.

Listen…

13 hidden but powerful cognitive biases that’ll create wealth for your business: •People add extra value to your product when it’s set alongside other high value products.

So, place your product on the right shelf.

How to turn $197 to $8,000 with no extra work or marketing budget: In 2009, Rob Walker and Joshua Glenn visited thrift stores and flea markets in New York, looking for crap.

They bought dirty cups, lost keys, plastic toys, and lots of low value junk.

After spending $197, they went home, excited to test an hypothesis…

7 simple persuasion tips that will get you whatever you want: Give a reason for your request.

❌ RT this thread

✅ RT this thread to share with your friends and help them thrive too.

The bigger your request…

The more compelling your reason should be.

27 simple tips that’ll make your marketing copy 10X better: Ask “So what?” after every sentence. If it's hard to come up with the answer, remove that sentence.

Your prospect shouldn't have to ask.

Want people to stop scrolling & read your copy?

Use a great hook.

Want them to stay after grabbing their attention?

Write a great lead.

Use this SIMPLE method to come up with powerful leads when writing your sales copy: First…

Before we talk about how you can create your lead immediately you open a new Google doc…

Take a look at these 2 images.

They’re the basis of what I’ll be telling you about today.

From age 20-70, read this: I have nothing to tell you. Just live life and be happy.

We all die. Try to die fulfilled.

17 copywriting & marketing books that will help you outsell your competitors: $100M Offers by @AlexHormozi

Lesson:

•A prospect must have a painful problem for us to solve.

If you can express the prospect’s pain in your offer, they will almost always buy what you are offering.

Good writing is a superpower.

Write like a pro…

And you can change your status, influence people, and transform lives.

After writing for a decade…

I compiled 13 hot tips to help you become a better writer today.

Steal them for free👇🏽 🧵 •Master your hooks.

Humans have short consideration spans. If you don’t grab their attention in 8 seconds, you lose them.

Your hook prevents this.

A good hook:

•Connects with the reader
•Evokes a strong emotion
•Makes the reader curious

Don’t waste your first sentences.

5 BIGGEST lies you've been told about persuasive writing

The uncovered truth from 12 tough years of writing and selling:

//Thread// 🧵 1. “Persuasion is manipulation. Manipulation is evil.”

This is the first mental block you have to take out

If you're ever going to write something that gets people to act.

Yes!

Persuasion is manipulation.

But everyone manipulates to get what they want…

Here's the truth:

Not all your prospects are in the mood to buy when they see your ad.

Sometimes…

They’re even angry at you!

But...

You can use a simple psychology hack to cut through the noise in their heads

And influence their buying decisions.

Here's how 🧵 👇 First…

I’ll let you in on this:

The environment and situation around your prospect impacts how they feel about your ad.

My last sales page converted 18% on cold traffic

And I spent only 3 nights writing it before launch time.

Here’s the simple process I follow before pushing out a new offer to cold traffic

And how you can use it to generate more sales from your products

//Thread//🧵 Before we get into it…

Note that this offer was created to sell an info product.

But the process I used to validate the marketing angle, create the offer, and write the copy…

Should work for you even if you don’t sell info products.