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         1⃣ The status quo continues: Reform and the Tories continue to poll (in Westminster voting intention) c.25%. Because there are few genuine 3-way marginals due to demographics, Labour benefits - winning elections on low vote shares. I think this is still the most likely outcome.
          1⃣ The status quo continues: Reform and the Tories continue to poll (in Westminster voting intention) c.25%. Because there are few genuine 3-way marginals due to demographics, Labour benefits - winning elections on low vote shares. I think this is still the most likely outcome.
       
         First on voting intention. It’s a dire picture for the Tories.
          First on voting intention. It’s a dire picture for the Tories.  
       
         Full figures here. People will tune in more now the contest gets underway and minds may change, but this is the starting position.
          Full figures here. People will tune in more now the contest gets underway and minds may change, but this is the starting position. 
       
         More analysis in the piece by @kateferguson4
          More analysis in the piece by @kateferguson4  
         
       
         
       
         
       
         Some of the negatives (72% of total):
          Some of the negatives (72% of total): 
         
         
         We polled a representative sample on gender, age, education, social grade, 2019 vote and 2016 vote, in 45 seats in the North/Midlands that the Tories won from Labour at the Election.
          We polled a representative sample on gender, age, education, social grade, 2019 vote and 2016 vote, in 45 seats in the North/Midlands that the Tories won from Labour at the Election.  
         People have become slightly more likely to want the government to prioritise curbing Covid over protecting the economy since November, but the gap remains much smaller than during the rest of the pandemic. (2/6)
          People have become slightly more likely to want the government to prioritise curbing Covid over protecting the economy since November, but the gap remains much smaller than during the rest of the pandemic. (2/6)  
       
         
         In April 2020, protecting the economy - even if it meant more hospitalisations and deaths - was a very niche, near-heretical opinion.
          In April 2020, protecting the economy - even if it meant more hospitalisations and deaths - was a very niche, near-heretical opinion. 
         A representative sample of 1,741 adults in England were asked just before & on Polling Day the main reason they voted.
          A representative sample of 1,741 adults in England were asked just before & on Polling Day the main reason they voted. 
       
         As before, we polled a representative sample of voters on gender, age, education, social grade, 2019 and 2016 vote in 45 seats in the North/Midlands that the Tories won from Labour in 2019.
          As before, we polled a representative sample of voters on gender, age, education, social grade, 2019 and 2016 vote in 45 seats in the North/Midlands that the Tories won from Labour in 2019.