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James Murphy Profile picture
James Murphy
@jamestmurphy_
CEO @drinklmnt on a salty rebellion to restore health through hydration. Investor in healthy brands. Pursuing business aligned to biology.
Dec 28, 2018 • 9 tweets • 4 min read
Breaking into VC playbook
Thread... 2/
 - Add enough value to entrepreneurs getting tier 1 funding such that they give you have an allocation
- syndicate the deal on @AngelList
- Build relationships with the VCs
- Add value - ask for nothing
- Do this 10x
Dec 16, 2018 • 21 tweets • 6 min read
Summary notes from: What’s next in consumer startups? By @andrewchen @a16z Love looking at graphs like this. X axis is time. Y axis is percent of adoption in US.

Look how long electricity took vs say, the TV.
Dec 1, 2018 • 24 tweets • 9 min read
1/ The Golden Age of Healthy CPG (Food & Beverage)... 2/ Amara’s law: we over estimate impact in the short term and under estimate the impact in the long term.

*Also represented in Gartner hype cycle and Perez’s tech cycle