Your writing doesn’t suck.

Your 4th grade English class sucked.

A proper potpourri of literary lessons... Chekhov's Gun

Every element in a story should serve a purpose—but insignificant details create suspense when they're crucial later.

In 3 months, I built a 1-person ghostwriting agency to $10k MRR.

The question I get asked most often is: "How did you land your first client?"

Sales 101... Step 1: Target Audience

Understanding your target audience's needs, pain points, and preferences is the first step to success.

Use market research, customer feedback, and buyer personas to tailor your sales and marketing efforts for maximum impact.

Your writing doesn't suck.

Your 4th-grade English class sucked.

Razors for writers... Occam's Razor:

The simplest explanation is usually the correct one.

Opt for the more plausible option when choosing between two plot twists.

How to learn 10x faster.

11 systems to remember anything: 1. Method of loci:

Associate information with specific locations in an imaginary place.

• Imagine a palace
• List features
• Associate

The method of loci is one of the most powerful memory techniques.

Your writing doesn't suck.

Your high school English class sucked.

Mental models 101: The OODA Loop:

OODA is a virtuous cycle to improve your writing.

• Observe your work
• Orient your feedback
• Decide on adjustments
• Act by implementing changes

Use the OODA Loop to become a better writer.

Your writing doesn't suck.

Your 5th-grade English class sucked.

Storytelling 101: 1. The Snowflake Method:

A writer begins with a deep, simple theme and then, over time, develops and adds complexity.

• Idea
• Sentence
• Paragraphs
• 2-pg summary

Two years ago, I was working at Amazon.

For six months, all I did was write.

The secret to Amazon's $1 trillion success: In 2004, Jeff Bezos banned PowerPoint.

He replaced slide decks with narratives.

🧵 Here's why...

I met my wife in Rome.

In Italy, I learned the art of slow living.

10 ideas for a balanced life: Passeggiata:

A leisurely stroll in the evening.

On weekdays, it's a time for socialization before dinner.

The phrase reminds me of my grandmother and grandfather, who took a stroll every night around dusk.