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John Long Profile picture
John Long
@janthonylong
SVP/Creative, @Digitas. Writer, brand steward. Former Ogilvy, Huge, The Economist | Cannes, Clio, Effie | Webby Awards Judge. 🇺🇸/🇮🇹
Nov 29, 2022 • 17 tweets • 6 min read
One of the goals of my "how it started/how it's going" thread was to point out how disconnected "brand" and "performance" ads are today.

The fact is, performance marketing should be brand-building. Here are six ways how. 🧵 /1
Nov 4, 2022 • 22 tweets • 5 min read
A few months ago, a client asked that I give a presentation to her team about how to give better creative feedback. These tips work just as well for aspiring creative directors, so here it is as a🧵 /1 Image /2 Image
Oct 10, 2022 • 29 tweets • 10 min read
I've gotten a number of requests to create a single thread of my "How it started / how it's going" ad series. So here it is.

Apr 22, 2021 • 11 tweets • 3 min read
Well, this is quite a provocative take! I have thoughts. [THREAD] First, I completely agree that brands need big ideas and fame and are over-investing in lower-funnel, disposable stuff. No argument there, I've written about this myself. /1
Sep 7, 2020 • 10 tweets • 3 min read
I guess rather than just dunk on this Netflix ad, which isn't very nice, I'll try to be constructive here and critique it. /1 First, the idea--"more than just a line"--makes the brand feel small. If any brand "owns" the video progress bar, it's probably YouTube. But in any case, tying their brand to a generic UX feature reduces them to a streaming service. They're much bigger than that. /2