13 consumer categories in India that are either blowing up or about to-

1/ Pet care doubled from $1.8B to $3.6B in 4 years. projected $7.5B by 2028. supertails raised $20M+. Drools is at ₹40K Cr. but nobody's doing fresh pet food delivery (huge in the US via Ollie, Farmer's dog), pet insurance, or pet-friendly travel. The pets have moved from the balcony to the bed; they are dependents now 2/ Protein is no longer a gym thing. Amul launched protein lassi and buttermilk. McDonald's has protein slices. Haldiram's is testing protein namkeen. When legacy FMCG enters, it's escape velocity. @wholetruthfood is at ₹200Cr+ ARR. Yoga Bar got acquired by ITC.

the gap? affordable protein snacking at ₹30-50. everything is either ₹150 bars or ₹20 garbage.

I’ve noticed a massive difference in men who have grown up with sisters and female friends vs men who didn’t have women around growing up So much around hygiene - things as basic as having the toilet seat up and down, to understanding periods, pms and tampons.

I like how my brother would casually mention that he gave his shorts to a female friend who got a period spot at school

GenZ believes in Astrology and horoscopes to give explanations of their behaviours and blame things on it

(A 🧵) GenZ is sharing content on the internet around Astrology - “Life always in Mercury Retrograde” and blame their bad luck on it.
Or personalised content that explains behaviours or traits of them or their loved ones

I tried to google offboarding processes to write about it, and to my shock, there was very little information about it.
I took a poll on exit interviews and even HR folks didn’t know what that is.

(A 🧵) I’ve noticed that Off-boarding hasn't been assigned to anyone or any department at all in organizations.

In worst-case scenarios, there is a lack of urgency when it comes to offboarding, which leads to security risks such as insider threats.