Jeff Lanctot 🚢 Profile picture
A creative pro, helping you level-up, do awesome work, and get paid more for it! 💪🏽 15+ years experience leading and coaching creatives. 🧑🏽‍🤝‍🧑🏼 He/Him/His 🔥
Feb 4, 2023 7 tweets 3 min read
💸 The internet is filled with content creators who will try to sell you things part of their content mix. There is nothing wrong with this! Everybody's gotta make a living...

But... If you are at the beginning of your content creation journey here's some advice regarding gear: ✅ Use What You Already Have

It's tempting to want to spend your way out of a problem, but until you have some experience you won't understand the "pain points."

Every creator can tell you about the money they wasted trying to solve a problem only to find it didn't help!
Feb 4, 2023 10 tweets 4 min read
🤑 Most content creators don't get enough value out of the content they create.

Frequently creators put out a piece of content, and then just move on to the next thing. With a little bit of planning you can make your content work harder for you.

Here's how: 🔑 Key 1: The script is your blueprint

This isn't a "script" in the Hollywood sense. Typically this is simply a list of bullet points listing things you want to cover, and the order you want to cover them in.

Use your script to plan for other types of content you'll make.
Feb 3, 2023 5 tweets 2 min read
😬 I asked an AI how my writing had improved after writing daily for a month. This is what it told me... Essay One: 3 Underrated Mindsets All Wildly Successful Creatives Have Mastered

Feb 1, 2023 9 tweets 4 min read
♻️ News flash: You're making TOO MUCH content!

➡️ Learning to repurpose content you have already created is as vital a skill as creating.

➡️ Stop writing so much new stuff and learn to see ways of getting better return on work you've already done by doing this instead: Image ♻️ Transform longer writing into shorter writing

➡️ If you have a multi-paragraph essay you also have new pieces of content that can be created from each paragraph.

➡️ Transform each part into "bite sized" content for Twitter or other micro-blogging platforms. Image