@Kevin_Indig wrote an incredibly interesting article about the demise of amateur content. (Link follows later on).

I agree with it almost entirely and that got me thinking more about the implications. A thread: The idea is you need an expert to write content, not just a good copywriter. I think the biggest step here is that for lots of businesses, the business owner and/or “resident expert(s)” needs to take part in writing the copy.

You can’t just outsource it to an agency.

I've been analyzing crawling by the major search engines and link research tools on @yoast together with @jonoalderson.

We store all our logs in Elastic, through Logstash, and analyze them in Kibana.

We have to talk about this. Some of these results are shocking. Let's start with @bing.

Over the last 30 days Bing crawled ~84,000 URLs on Yoast.com. In return, we got ~3,200 visitors. Not only does that ratio simply not add up, from checking other sites, we're not even doing badly in @bing.