A summary of the message advice that @anatosaurus, @waytowinaf & other partners gave to Democrats, backed by qualitative and quantitative research and evaluation, starting in July 2022. Our goal was mobisuasion — persuade & mobilize our diverse coalition of voters. 🧵 Make this election a clear contrast between Trump/MAGA Republicans who want to take us backwards to control our lives and rule for the wealthy few, and voters who can take us forward to #ProtectOurFreedoms and futures.

There’s a lot of hand-wringing about Democratic Party message problems. After months of research, content creation, and testing focused on the multi-racial Biden voters we need to win in 2022, @WayToWinAF is here to tell you that these are not insurmountable challenges. A 🧵: Our initial findings were published this week by @HollyOtterbein and @ZachMontellaro at @Politico, and you can read for yourself here: bit.ly/MMPMemo

The piece by @ezraklein today on Shor’s theories had a lot of words, but none of them mentioned the historic win of two Senate seats in GA in a runoff election no one was supposed to win. If that’s not evidence that there is a way to win without Shorism I don’t know what is. In the messaging they talked about the tangible and popular benefits Dems would bring, they did not shy away from race (hard to with
@ReverendWarnock on the ticket, they called out the division the GOP was sowing for what it was - fueled by corporate greed.