We’ve tested THOUSANDS of hooks for some of the biggest personal brands in the game.

The 2 main takeaways:

1. Most hooks get views.
2. Very few attract buyers.

Here are 5 proven hook frameworks that attract high ticket customers: First, understand this:

There are two types of hooks.

Hooks that get views. And hooks that attract buyers.

The difference?

Hooks that get views trigger curiosity ("oh my god, what happened?")

Hooks that attract buyers are centered around an outcome that makes people want to take action.

I'm 29.

I started selling info products 5 years ago.

Made less than $10,000 my first year.

This year we helped clients generate over $100M in sales from Instagram alone.

Here are 7 lessons that changed everything… For context - together with my business partner I run a marketing agency working with some of the biggest personal brands in the coaching space.

A few recent results:

• $20M in sales, 0 to 500k+ followers
• $100k to $1M/month in 60 days
• 12k to 222k followers, $3M generated in 12 months

This "content flywheel" made $1,004,399 in 30 days.

Here’s a full breakdown of the system: The flywheel works like this:

You create content that attracts leads ↓

Those leads convert into customers ↓

Those customers give you testimonials ↓

You turn those into more content ↓

That content attracts better leads

A client came to us doing $100k/month.

6 months later: $680k/month.

Here are the only 3 things we changed: 1. We stopped them from posting

They were doing 3 reels a day on random topics, chasing viral trends.

We cut it to 6 posts per week.

Every single one was built to attract one person:

A 32-year-old corporate employee with $50k saved who wants a business.

Revenue went way up.

Iman Gadzhi shut down his $1M/yr agency to go all in on his personal brand.

Jordan Welch sold his E-Com brand to go all in on his personal brand…

Not building your personal brand in 2024 is like not buying Bitcoin in 2009.

Everything you need to get your first 10k followers:

If you could go back in time, you’d buy as much Bitcoin as you could afford.

Because the small group of people who did buy it then, are now millionaires.

2009 was the “first wave”

Bitcoin didn’t really gain mainstream popularity until 2021.

But by then…

X is dead.

TikTok is dead.

Youtube is dead

Instagram is where the money's at in 2024…

Here's why building on IG is the smartest way to hit $100k+/month:

5. Better Algorithm.

If you’ve spent some time on here lately, you’ll know how bad the algorithm’s gotten.

On X, the algo constantly pushes content you DON’T want to see.

On Instagram, the algo is catered to the exact things you consume the most.

You get the content you want.

All these new-age marketers focus on:

- VSLs
- FB Ads
- Funnels

And neglect the #1 most important skill.

Writing.

Here's a tactical guide to MASTER copywriting (and monopolize your niche): 1. Intro to Copy.

Copywriting is the meticulous art & science of persuasive writing.

Goal:

Convince the reader to take action.

Iman Gadzhi makes $1,000,000/month selling a course on the internet.

How?

By posting these 5 types of content: 1. Personal Opinions.

My agency brought in $3.4M in client sales last month.

We found that opinionated content drove most of the virality.

- Share your viewpoints
- Create controversy
- Keep it relevant

Opinions hit hard right now.

Your personal brand is a $1,000,000 asset.

But 95% of people go broke because they post the wrong content.

3 types of content that print $$$ like the federal reserve: Posting content for the sake of making money is a massive mistake.

The algorithm doesn't care about you.

Your content MUST do 3 things:

1. Attract people
2. Nurture people
3. Convert people

My Instagram account brings in $103,682 every single month.

I only have 2,531 followers.

Here's how I broke Instagram's Algorithm in under 2 years... ✔️ I focused on followers

Not just any followers...

The RIGHT followers.

My goal was to get paid, not to have 1,000,000 followers.

I identified people who would make me the most money & made content for them.

The 2018/2019 Instagram GROWTH strategies still work

But instead of GROWTH strategies, they should be SALES strategies...

Let me break down how 3 "outdated" strategies can make you $20k - $100k+/Mo.... 1) $1.80 strategy

You don't comment on people's posts to get "awareness", you use the comments to generate leads

1) Find & follow 10-20 competitors
2) Check the comments on their posts
3) Answer questions in the comments
4) Send an outbound msg w/ in-depth answer
5) Book Calls

Last month, our agency made $200k profit

We did this with:
- No CRM
- No systems
- $0 Ad-Spend
- A team of 6
- 12x clients

Here's exactly how we did it... We didn't get here overnight or by luck.

This "milestone" took us 2.5 years, countless 14h days, and a sh*t ton of hard work.

What helped us get there was:
- Offer
- Performance
- Client-first mentality
- Obsession
- Consistency
- Focus

Let's break each of those down in-depth

Last week, Alex Heiden had a reel go viral

The stats so far
• 150k on TikTok
• 600k+ on IG
• + 15k followers across all platforms

Here's the exact breakdown of:
• WHY this video went viral
• How you can replicate it....

A thread

In this mini-masterclass will cover:
• Psychology behind the the reel
• The actual "words"
• The editing

Ready?

Good, let's roll

The whole "agencies are not scalable" is a huge cope from people who didn't have the skills/capability to scale..

If you think your agency "isn't scalable", it's for 1 of 3 reasons

A min-thread.. 🧵 #1 Fulfillment

Fulfilment is where 95% of agencies fail, either because:

1) They don't have a proven process to get clients' results
2) They don't know how to hire & train people to "duplicate" themselves

You learn how to fix that, you can take on more clients & scale

There are 1,482,742 short-form agencies with a "60x videos in less than 117min" for $2k+/mo offer

95% will die within the next 6 months

If you not only want to survive but charge clients $5k-$10k. here's your gameplan...

A thread🧵 For reference:

This is the exact same change we applied 3 years ago to the boring $3k "IG Growth" offer, turning it into an offer clients pay up t $50k+/mo for

Last month, that offer helped us hit $200k+

Here's how you replicate it for short-form...

In the last 2 years we scaled 8+ coaching businesses to $500k+/mo through Instagram alone...

Here are the 7 differences between a $50k/mo & $500k/mo online business... 1) Front End Marketing
Most marketers switch their marketing strategy more than their underwear bc their traffic is seasonal and largely dependent on either paid ads or content "going viral".

We helped our clients build an organic client acquisition machine on steroids...

The problem I had for too long is listening to online "gurus"

They gave up on their "real" business to become a full-time "coach"

Don't let their self-imposed limiting beliefs become yours

Look at "non-gurus" and find a way to pick their brain Ex.

I used to think "agencies are not scalable" bc all the "big" dudes said so...

Then I came across @TheJeremyHaynes who does WAY BIGGER numbers than those guys, and he funny enough never said that agencies aren't scalable lol

Changed the way I think about business

3 years ago I started my MBA in the hopes of making $100k/yr

Now, I'm confident I can make an extra $100k/yr with only 3h/day.

Here's what I would do: Before we dive in:

This doesn't require any experience or need a huge upfront commitment.

It can be done as a side hustle and if you want to, you can scale this as high as you want to.

I've done this dozens of times for our clients already and will soon do it myself...

In the last 2 years we took our agency from $0 to $200k/mo

Here's our 6 step plan to scale to $500k/mo in 2023 Our agency focuses on helping coaches/consultants scale their info-product business by building a personal brand on Instagram

We get paid a retainer and a % of sales generated, and we work with max. 10 clients per month.

Here's our plan to scale

My goal for 2023 is to make $3M net after taxes

Here are 3 character traits I want to acquire to become a person who makes $3M/yr 1/ Consistency
My biggest weakness is not being

2/ Decisive
Instead of waiting and evaluating whether or not to make a decision, I want to make decisions faster & be more "factual" about it.

Not making decisions fast enough & taking action has cost me $1M+ in the past 2 years

In 2022, I spent $100,000 on myself & our agency

Here are the 5 best investments I made....
(#5 was a steal)

To be clear, this EXCLUDES stuff like
- Software
- Employees
- Rent
etc.

Only includes investments or coaching #1 - Nice office

You are a direct result of your environment. Decking out my office was worth every dollar.

Having a space that feels comfortable & gives me the right made has made a shit ton more than I spent to set it up.