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Jim Prosser Profile picture
Jim Prosser
@jimprosser
Founder and Principal, Tamalpais Strategies | Former comms leader @ Google, Twitter, SoFi, Paradigm | Calmer than you are.
Apr 30 • 17 tweets • 3 min read
I ran comms for Google during Oracle v. Google in 2012, tech's last big trial of the century. Watching Musk v. Altman has me flashing back hard.

Fifteen observations on the trial comms war so far, in no particular order: 1. Vast asymmetry between the parties. Elon has nothing to lose and everything to gain. Sam et al are in the opposite position. It means Elon can take many more risks with trial and comms strategy, pressing the line of what'll piss off the judge.