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Jim Wharton Profile picture
Jim Wharton
@jimwharton
Dir. of Conservation Engagement @SeattleAquarium. 🦈+🌊+empathy advocate. #DiverseSharks = weird/wonderful sharks. He/him
Aug 9, 2020 • 8 tweets • 6 min read
#SharkWeek pulls 35 million viewers each year, not counting its social reach. This is a massive platform that touts conservation and education as among it’s primary goals. Right now it’s programming choices don’t support these goals. [THREAD] What #SharkWeek does well:
- create excitement for sharks
- build a community of fans
- leverage celebrities to bring new audiences
- introduce viewers to (some) cool #sharkscience