If you’re prepping for BFCM and stuck on creative, start here.

These 3 ad styles cut CPA in half, scaled harder than anything else we ran in Sept/Oct,

and take less than an hour to make 🧵 1️⃣ SALE ANNOUNCEMENT

We ran this for Cherrypick - the founder on camera, writing out “Birthday Sale” with b-roll of kids playing with the product after.

What made it work:

• Clean thumbnail - “20% OFF Sitewide” front and center
• They used their hero product to announce the sale
• B-roll stitched of kids enjoying it
(This 10-second clip beat polished studio ads by roughly 2–3x in CPA.)

If you’re not sure which static ads to run for Black Friday, check this out 👇

7 Black Friday static formats I see winning in every account I manage.

These scale the hardest & are easy to make following my breakdown 🎯 1️⃣ BOLD OFFER

WHAT IS IT:
→ A nice sale announcement ad
→ Clearly showcases your offer
→ Bold & eye-catching

WHY IT WORKS:
→ Every customer loves saving $
→ Converts audiences that need a discount
→ Customers with higher intent click-through

WHEN TO USE IT:
→ Sales longer than 3 days
→ Must have for BFCM
→ Highly Scalable