₹20,000 to ₹20,000 CRORES😱

India’s Boroplus has conquered the world

BOROPLUS sells 4 LAKH LITRES* antiseptic cream– making ₹460CR/year.

Born in the Barra Bazaar of Kolkata–
With a seed of just ₹20,000–

How did Boroplus become No. 1 in India & Russia?🤔

🧵 In 1974–

Two friends– R.S. Goenka & R.S. Agarwal saw a gap in India’s herbal care market.

They left their jobs at the Birla Grp– put in ₹20K & started Kemco Chemicals (Emami)– an Ayurvedic meds & cosmetic unit in Kolkata.

A bold step in a market dominated by multinationals.

Truth behind food labels EXPOSED‼️

Labels like 'Multigrain’, ‘Organic’, ‘No added Sugar’ create an illusion of ‘healthy eating’.

Here’s a list of most misunderstood health claims (& what they actually mean)👇 👉Multigrain

It simply means ‘more than one type of grain’.

That’s not a guarantee that it's healthier, is it?

👉Natural

It means that at some point, the manufacturer used a natural source like rice or grapes– doesn’t mean the food is healthy.

The ULTIMATE GUIDE to select a TERM LIFE INSURANCE plan

(Don’t forget to hit❤️ before you proceed)

Thread🧵 1) Policy duration👉

See, your term plan is meant to cover your family’s money needs in case you pass away untimely.

That is, you need it only till your kids are financially dependent on you.

So, why take an unnecessarily long & costly life insurance plan for 99 years or so?

A few of India’s biggest insurers may hike their term insurance prices soon!

“Why a hike now?”
“Will this affect my premiums?”
“How can I protect myself from high premiums?”

In this thread, we'll be answering your most-asked questions

(Don’t forget to hit❤️before you proceed) Why do insurers increase term prices?🤔

Well, there could be multiple reasons.

Just last year, insurers hiked premiums due to the surge in covid related deaths.

Leading experts also suggest that India is a largely underpriced market-

Manforce condoms, Prega News, Unwanted 72 contraceptives–

These products make up ONLY 10% of MANKIND's business!😲

So, what’s the secret behind their IPO worth ₹4300 CR?

Thread🧵 Prescription drugs!

In fact, Mankind is the 4th largest seller of prescription drugs in India.

You see, when medical sales reps Rajeev & Ramesh Juneja started Mankind in the 90s

They outsourced all drug manufacturing to focus ONLY on sales.

RCB IS WINNING!!🤯

No, we aren’t talking about #IPL2023 but RCB as a business.

With a net worth of Rs. 637 CR,

#RCB is the third richest IPL team- behind only KKR & Mumbai Indians

What's their secret?

1/8🧵 Recently RCB filled out Bangalore’s M Chinnaswamy Stadium WITHOUT EVEN PLAYING A MATCH!

They just invited fans to just come & watch them practice.

But why are fans crazy about RCB when they haven't even won the title once?

2/8🧵

A few days ago-

Influencer Revant Himatsingka took to the feeds to call out CADBURY BOURNVITA's high sugar content.

His deleted reel- which suggested changing the tagline from ‘Taiyaari jeet ki’ to ‘Taiyaari diabetes ki’- had 12 MILLION views.

Thread🧵 Naturally, this got netizens concerned & Cadbury fuming.

The global chocolate brand issued a public statement refuting these claims.

But, that’s not all.

They also sent Revant a legal notice who in turn deleted his video AND issued an apology.

So all okay, right? Not really.

Dolo 650 sold whopping 350 Crore+ tablets in India during the pandemic!

Stack that lengthwise and it would be over 50000 times taller than Burj Khalifa.

But, Dolo wasn’t always our go-to paracetamol

(Hint: Crocin/Calpol)

So, what changed?🤔

Thread 🧵 Manufactured by Chennai-based Micro Labs,

Dolo 650 has been around since 1993.

Athough Crocin, Calpol and Dolo‒ all contain the same magical fever-fighting salt Paracetamol,

It’s the “650” that sets Dolo apart.🫰

BIG NEWS FOR RAJASTHAN🔊

Their FREE health insurance just got a massive upgrade—

From Rs. 10 lakhs to Rs. 25 LAKHS!

Here’s the full scoop👉

Thread🧵 In May 2021,

Ashok Gehlot, Chief Minister of Rajasthan launched the Mukhyamantri Chiranjeevi Swastha Bima Yojna (MMCSBY).

This public health insurance scheme provides per family cashless medical insurance coverage of up to Rs. 25 lakhs— raised from Rs. 10 lakhs previously.

5 Cognitive Biases Brands Use To Trick You 👀

Thread 🧵 1️⃣Scarcity Effect

🚨Only 2 seats left. Book now!

Ever seen this prompt?

This is the scarcity effect.

We tend to BELIEVE a product that’s low in supply or running out is invaluable💎.

Deepak Chahar- the star bowler of Chennai Super Kings- made ₹14 crores WITHOUT even playing the IPL 🏏

How ⁉️

Thread🧵 Every year,

The BCCI- the body that governs the IPL- generously insures all their players’ contracts & even pays the premium.

This is to ensure that if a player is injured & unable to continue, they don’t walk away empty-handed👐

India's largest insurance giant-
Born out of British racism ⁉️

Here's the full untold story👉 In 1818,

The British established their first insurance company on India’s soil.

🚨The catch?

They catered only to the British & denied insuring Indian lives.

Why are insurance stocks suddenly falling ⁉️

Here’s a simplified explanation👉

Thread 🧵 Several life insurance companies,

Including the likes of LIC, SBI, HDFC and Max Life,

Suffered a big blow after the 2023-24 Union Budget announced its new tax rules📉

Do your parents have an adequate health plan?

Thread 🧵 Most of our parents DON’T have health insurance!

And, if they do,

Their plan comes with a bare minimum coverage which just doesn’t cut it.

But, why?

Ever wondered why fast food brands like McDonald’s KFC, Burger King and even Wendy’s all use red ⁉️

Or luxury brands such as Zara, Dior, Chanel are almost always black⬛? Well, it can be explained through the concept of “Brand Colour Psychology".

It tells us how colours trigger strong associations and impact the way we perceive a brand.

How did five stock brokers under a Banyan tree become the BOMBAY STOCK EXCHANGE ⁉️

[A thread 🧵] The year was 1855.

A group of 5 brokers including Seth Premachand Roychand– a cotton trader– started trading stocks with each other under a Banyan tree.

Within 5 years, they became a group of 60❗

Kolkata–the city of joy ranks among the top smoking cities in India!

And, there's a an untold history behind it! 🤫 Tobacco usage in Kolkata peaked at 49% back in 2014❗

8 years later, the city is still amongst the highest smoking cities in the country,

raising the state average to 48% (in men) compared to 29% nationwide.

So, what led to such a problematic smoking addiction in Kolkata?

Only 15% Indians buy health insurance policies between the age of 60-80 ‼️

Here are 3 reasons why you must get your elderly parents a health insurance cover as early as possible

Thread 🧵 ✅Lower Premiums: If you get your parents health covers while they're still in their 50s & healthy, they'd have much lower premiums as compared to when they're in their 60s with a major illness.

Your LPG cylinder comes with up to Rs. 40 lakh worth of FREE insurance

All thanks to LPG insurance cover!

Here's how it works

(Thread 🧵) LPG cylinders occupy 99.8% of households in India.

In fact, we bet many of you have LPG cylinders in your kitchens too.

India has the 2nd largest diabetic population in the world ‼️

And, 70% of them are above the age of 45.

If your parents too have diabetes & you’re looking for a good health policy for them,

Here’s a checklist you can refer to narrow down your search-

Thread 🧵 1. Always check if the policy covers your parents’ diabetes type (1 or 2)✅

That’s because with Type 2 diabetes, things are pretty relaxed and you get a shot at multiple policies from multiple insurers.

“I couldn’t get a cashless claim because I didn’t have a network hospital near me.”

“My insurer suddenly raised my health premiums.”

You can easily avoid these problems by choosing the right insurer.

Here's a checklist to select the best health insurance company

Thread 🧵 Network Hospitals-

Haven't you heard– your network is your net worth?

And, the bigger an insurer’s network (of hospitals), the better they can serve you.

Because when you’re hospitalised in a network hospital, your insurer can simply pay the bill directly to the hospital.