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Josh Viner Profile picture
Josh Viner
@joshdviner
Sharing insights on marketing, psychology, and personal growth as a Solopreneur Marketer • Newsletter: Psychology of Ads • 100K+ Medium views
Apr 3, 2024 • 10 tweets • 2 min read
7 simple psychology principles to help you make more money from your ads:

(that can be applied to any niche or business) Image 1. The Von Restorff Effect: Items that stand out from their peers are more memorable.

How to use: Analyze your competitor ads and design yours ads with a unique visual twist. Zig when others zag.
Mar 14, 2023 • 11 tweets • 2 min read
2 years ago I took the leap and quit my job to freelance.

I used a framework to help me make the decision.

Here's how you can too: In 2017, Tim Ferris gave a Ted Talk about how he makes decisions.

He described the tool he uses as:

”the most reliable safety net for emotional freefall is actually the same tool that has helped me make my best business decisions.”
Dec 15, 2022 • 14 tweets • 2 min read
11 soft skills that will transform your life in 6 months: 1. Grit

As Angela Duckworth states in her book:

Achievement isn't reserved for the talented only, but for those with passion and perseverance.

Learn how to stay resilient.
Dec 13, 2022 • 15 tweets • 4 min read
Brain training app, Elevate, has helped over 50 million people improve their communication, math, and memory skills.

Their ads are a masterclass in "edutainment."

Steal their ad strategy: 1. 3 Signs You Have X
Nov 26, 2022 • 26 tweets • 5 min read
How to quit your job and 3x your income in 7 months

The 10-step process I used to create high-ticket offers:
(part two) After my original thread, I received DMs asking how to create an offer.

So in this thread I'm opening up my exact playbook to land clients.

As before, this is mainly for service-based entrepreneurs.

Below is the original thread if you missed it.

Now let's get into it:
Nov 24, 2022 • 21 tweets • 4 min read
Storytelling is the most powerful tool to make money online.

But most people have no idea how or where to start.

This 7-part framework is the only one you need: There are 7 elements to the story:

1. A Character
2. Has a Problem
3. And meets a Guide
4. Who gives them a Plan
5. And calls them to Action
6. That helps them avoid Failure
7. And ends in a Success Image
Nov 17, 2022 • 12 tweets • 5 min read
The Calm app acquired over 100 million users in a few short years.

Their ads are a masterclass in playing on emotions.

Steal their ad creative strategy: Image 1. Three Signs You Have/Are...

Why it works:
• Evokes fear
• Forms an identity
• Use of "you" makes it feel personal

Similar to why people love horoscopes:

Even though they can be applied to anyone, people see themselves in it. Image
Nov 4, 2022 • 16 tweets • 7 min read
Master marketing and you can monetize (practically) anything.

Bust most people don't know where to start.

Here are 13 podcasts that will teach you more about marketing than a four-year degree: 1. The Marketing Millennials by @Dmurr68

What You Learn:
• Uncover the playbooks from marketing experts
• Topics include SEO, Copywriting, TikTok, Startup Marketing and more
Oct 31, 2022 • 13 tweets • 3 min read
I've spent 1000's of hours working in Facebook Ads.

Turns out, scaling to millions is simple—if you follow these 7 principles: 1. Simplify Your Account Structure

Your ad account structure should be simple.

Generally, 2-3 campaigns is enough.

Potentially only one.
Oct 29, 2022 • 11 tweets • 4 min read
Everyone here says to "find your niche."

But no one tells you how to do it.

Here are 3 simple frameworks that I've used to get started: 1. The Creator Statement by @jonbrosio

Jon created a framework to help you define your:

•WHO
•WHAT
•WHY

The Creator Statement is as follows:
Oct 27, 2022 • 17 tweets • 4 min read
I lost thousands building a SaaS business.

This past week I decided to shut it down.

Here are 7 lessons I learned along the way (that you can apply to anything in life): Some backstory:

I created a text service called TikAssist which texted TikTok trends to your phone.

The goal was to:
•Help creators grow their audience
•Save them time finding trends

And we had some great results... Image
Oct 25, 2022 • 11 tweets • 2 min read
The most valuable marketing skill in 2022:

Creative Strategy

Master it and you'll 5x your ROAS.

These 6 metrics will get you started: 1. Thumbstop Ratio

Divide 3s video views by impressions.

Result: % of people who saw your ad and watched at least 3s.

Identify the strength of your hook / ability to "stop the scroll."

Iterate on the top performing ones.
Oct 23, 2022 • 30 tweets • 5 min read
How to quit your job and 3x your income in 7 months

The 10-step process I used: Before we dive in:

This is a high-level overview of my journey.

And it's geared towards starting a service-based business.

I'm going to use an analogy of running a marathon...bare with me.
Oct 21, 2022 • 14 tweets • 4 min read
Building an audience for your startup isn’t easy.

But it doesn’t take luck.

It takes strategy.

For the past 8 years I’ve been creating content strategies to help brands build their audience.

Steal my 7-step process: 1. Questionnaire

Answer these:

1. Pick 3-5 words to describe the brand.
2. Who are 3-4 comparable and aspirational brands?
3. How do you want customers to perceive the brand?
4. Who is your target audience? Create a persona.
5. How does your brand make customers feel?
Oct 19, 2022 • 14 tweets • 3 min read
Nir Eyal's Hook Model has been used by top companies to create habit-forming products.

But what if we used it on our ourselves to build better habits?

Here's how: Image Nir Eyal's Hooked Model has four parts:

1. Trigger
2. Action
3. Variable Reward
4. Investment

Let's break them down:
Oct 7, 2022 • 9 tweets • 3 min read
A great content marketing strategy can 10x your business.

But most people don't know where to start.

5 FREE tools to help you create content your audience actually wants: 1. Answer The Public

Type in a keyword.

See what people are searching on the internet.

Uncover hidden niches that will boost your organic search.
Oct 5, 2022 • 27 tweets • 30 min read
Marketing is a superpower.

Learn it and you can double your income.

These 23 accounts will show you how to get started: 1. @kennysmithnanic

Learn how to create psychology-based landing pages that convert.
Oct 3, 2022 • 8 tweets • 3 min read
The most valuable YouTube feature you aren't using:

The Research tab in YouTube Analytics.

Use it to 10x your growth: First, here's how to find the Analytics Research Tab:

Go to Youtube Studio and click Analytics on the left hand side.

You'll then see the "Research" tab.
Sep 28, 2022 • 9 tweets • 3 min read
I've been working in digital marketing for 10 years.

And have used 200+ tools along the way.

Here are 5 of the most underrated ones: 1. Ad Buyers: Save YouTube Ads

See a YouTube that you want to save as inspiration?

Right click on the ad and click "Copy Debug info"

Paste it into the below and save it:

adleg [dot] com/debug
Sep 27, 2022 • 8 tweets • 1 min read
3 daily routines for a happier life: 1. Keep a Gratitude Journal

Write down the things that you're grateful for everyday.

Here's why:
Jul 25, 2022 • 9 tweets • 2 min read
I’ve worked with some of the biggest brands in entertainment

And they all use the same 5 marketing tactics

Give me 1 minute and I’ll show you how to use them to increase your audience: 1. Ditch traditional advertising and invest in the creator

Marketing today is all about the creative. You can’t stop the scroll without standout creative.