Americans spend $25 BILLION a year on baby products:

Families are going into debt just trying to buy diapers and formula.

Now, a team of scientists is disrupting the industry with ONE accidental discovery.

Here's the miracle solution saving young families: 🧵 The baby products industry is a $321.5 Billion market.

And it's projected to hit $575.8 Billion by 2033.

But millions of families are struggling to afford basic necessities.

The numbers are heartbreaking:

This singer changed music without saying a word:

• She's won 4 Grammys
• Made over $500 Million
• Sold more albums than Taylor Swift

Yet her hit songs rarely have "real" lyrics.

Here's how her voice hypnotized a generation: 🧵 In 1988, a small studio in Ireland recorded something unprecedented:

A haunting melody with words that didn't exist in any language.

The producer thought it was a mistake. He asked the singer to redo it.

But she refused. She had a vision...

Music artists get paid $0 to perform at the Super Bowl.

So when The Weeknd spent $7 Million of his own money to sing at the 2021 Halftime Show...

Everyone thought he was crazy.

Here's why it was actually the best business decision in music history:🧵 First, let's discuss what artists typically get paid for the Super Bowl:

$0.

Not a single dollar.

In fact, they only get "union scale" wages - the minimum required by law.

But here's where it gets interesting...

In 2023, Beyoncé made a decision that almost ended her career.

She was paid $24 Million for a private concert in Dubai—where LGBTQ+ rights are forbidden.

Fans boycotted. The media called her a hypocrite.

Until she made ONE genius move that changed everything: 🧵 Let's rewind to January 2023.

Beyoncé hadn't performed live in 4 years.

Her latest album "Renaissance" was a love letter to the LGBTQ+ community, celebrating queer culture and ballroom history.

Then came the announcement that shocked everyone:

This DJ just exposed the biggest scam in music history:

While artists make $0.003 per stream... platforms make $100+ BILLION a year.

His solution? Make $11.6 Million from ONE digital album.

Here's how he did it (and why he has Spotify nervous): 🧵 First, let's understand the problem:

For every $100 in streaming revenue, artists get pennies.

The platforms? They keep most of the money.

The numbers are staggering:

In 2023, Rihanna made $250 Million from a 13-minute Super Bowl performance.

Yet she made $0 from the NFL & nothing from album sales.

Her secret?

ONE genius move I can't believe no one talks about: 🧵 First, let's understand what makes the Super Bowl halftime show unique:

It's watched by over 113 million viewers.

One of entertainment's biggest stages.

Yet here's the crazy part:

The most powerful producer in music history has a confession:

He knows nothing about making music.

Yet Adele, Kary Perry, and Eminem beg to work with him.

His secret? 13 questions that unlock anyone's genius-level creativity: 🧵 Most artists spend decades mastering their craft.

Learning every technical detail.

Studying theory. Perfecting their skills.

But this producer? He took a different path...

I couldn't believe this:

Selena Gomez is worth $1.3 BILLION dollars!

Not from singing or acting.

But from ONE business decision she made 4 years ago.

After some digging, I found where her REAL fortune comes from:🧵 Most people know her as the Disney star turned pop sensation.

But behind the scenes, Selena was fighting battles nobody saw:
• A devastating lupus diagnosis
• A kidney transplant in 2017
• Ongoing mental health struggles

These challenges taught her something profound...

This Swedish composer created the most successful movie soundtrack in history.

It earned him $150 Million, an Oscar, Golden Globe, & a Grammy.

Yet it only has 12 notes!

Here's how breaking every rule in music led to incredible success:🧵 Most composers spend decades mastering their craft in prestigious academies.

Ludwig Göransson?

He learned his most valuable lesson in a remote African village.

What he discovered there would change cinema forever...

I couldn't believe this:

Mariah Carey has a net worth of over $350 MILLION.

Not because she sold 200+ Million albums or won 169 music awards...

But because of ONE business decision she made 30 years ago.

This is insane: 🧵 At this time each year, millions wake up to the same ritual:

Shopping malls, coffee shops, and radio stations all play that familiar piano intro.

Those iconic sleigh bells start jingling.

And Mariah Carey's bank account grows...

This producer knows NOTHING about music.

But his songs have sold 500 Million copies.
And artists like Ed Sheeran and Katy Perry beg to work with him.

Why?

Because he understands this ONE secret about human psychology better than anyone: 🧵 Meet Benny Blanco:

He couldn't read music. Never learned an instrument.

Started with two boom boxes in his bedroom.

But he understood something deeper than music theory:

This man turned Britney Spears and Justin Timberlake into superstars.

Then at his peak, he sold everything and vanished overnight.

Everyone called him crazy. But he knew something others didn't...

Here's the shocking reason he walked away at the height of fame: 🧵 Clive Calder started Zomba Label Group with one radical belief:

Artists needed time to develop their craft.

While other labels demanded instant hits, he gave artists years to find their sound.

This patience would revolutionize the industry with his first breakthrough:

In 2022, this singer left 60,000 fans stranded in Vegas after canceling a show.

$50 Million lost. Critics called it career suicide.

Until ONE move turned her opening night disaster into Vegas' highest-grossing show ever.

Here's how she did it: The scariest part about going all-in on your vision?

Everyone will tell you you're wrong.

When Adele canceled her Vegas residency one day before opening night, the internet exploded.

What happened next changed entertainment forever:

I bet my life savings Snoop Dogg will be a Billionaire by 2030.

Not because he sold 50 Million albums, is in 100 TV commercials, or runs a weed empire.

But because he cracked a Billion-Dollar market every other rapper ignored (it's so simple, it's genius): Most people think Snoop's just another rapper who got lucky.

But in 2015, he made a decision that would change everything:

He stopped caring about music sales and started caring about something much bigger...

This rapper lost $1 BILLION in a single night.

A riot at his festival killed 10 fans and triggered 2,800 lawsuits.

The media blamed him. Nike dropped him. Fans turned on him.

Then he made ONE move that made him more popular than ever.

Here's the full story:🧵 Travis Scott was on top of the world:

• 40 Million monthly Spotify listeners
• Forbes' 30 under 30
• $10M Nike deal
• Selling out arenas globally

Then November 5th, 2021 changed everything.

This DJ made $40 Million last year without playing a single show.

No interviews. No public appearances. He doesn't even show his face.

His secret?

5 marketing lessons from music's most mysterious mogul: 🧵 Meet Marshmello.

While other DJs were fighting for club residencies, he was building a digital empire.

His virtual Fortnite concert drew 10 MILLION viewers—more than most Super Bowl halftime shows.

But that's just the beginning...

In 2005, MTV had the chance to buy YouTube for $15 million.

They refused... Stating "We control entertainment."

Today, YouTube is worth more than Disney, Netflix, and Meta COMBINED!

The untold story of the worst business decision in history:🧵 In 1981, a TV channel changed music forever.

MTV didn't just play music videos. They controlled what teens listened to, what artists wore, and who became famous.

For 24 years, they were the gatekeepers of pop culture.

Until a small website changed everything...

In 1982, Michael Jackson started the biggest war in music history.

Sony and Warner were ready to bankrupt themselves to sign the "Thriller" star.

But when bidding hit $75 Million, MJ pulled off something no artist had ever dared.

Here's the full story: 🧵 The story starts with a friendship between legends.

Paul McCartney and Michael Jackson were recording together when Paul mentioned something casual...

How he made millions from owning music publishing rights.

Michael listened carefully...

This man went from homeless musician to $200 MILLION dollar icon.

But in 2022, a personal tragedy almost ended his career.

What he did next stunned millions of fans worldwide.

The shocking reason Ed Sheeran nearly walked away from music forever: Born in Halifax, and raised in Suffolk, young Ed Sheeran was an unlikely pop star in the making.

With his ginger hair and scruffy look, he didn't fit the mold.

Little did the world know, this ordinary kid was about to redefine what it means to be extraordinary.

I couldn't believe this.

Jay-Z is worth $2.5 billion but only 5% of that comes from his music career.

After doing some digging, here's what I discovered about his unstoppable empire... Jay-Z’s journey began in the infamous Marcy Houses, a public housing project in Brooklyn.

Surrounded by drugs and crime, he made a pivotal choice:

Instead of becoming another statistic, he decided to channel his experiences into music that would speak to the streets.

This is Rick Rubin.

He has worked with artists like:

• Eminem
• Kanye
• Adele

Yet he claims he "knows nothing about music."

7 lessons from the most fascinating human on earth: 1. Embrace Minimalism:

Rick Rubin isn’t your typical producer.

In a world filled with over-the-top production, his minimalist approach highlights the true spirit of the artist.