Listing Breakdown with Julian - Bloom

This Amazon listing generated 6.283.668,69 USD last month.

Here's what YOU NEED to copy: 1. Cross-selling

The brand actively refers to variations such as flavor or size.

This is CRUCIAL if you're selling products with variations to actively inform the customer about the selection you offer.

Customers should not have to search for important information.

Then:

Growing an Amazon PL Brand to 7+ figures is HARD.

Here are the 6 mindset shifts you need to take to reach this goal: 1. Have realistic expectations

It takes time, effort, money and knowledge to grow a brand to over 1,000,000 in sales.

Don't expect this to happen in 3 months. Enjoy the journey while building a valuable asset that you can sell for 7-figures.

The second one is:

250% Net Profit increase in 3 months for this client.

Now we have the perfect foundation to scale the brand profitable in 2023.

Here's what we did:

{THREAD 🧵} 1. Market research & price increase

When we started the cooperation we noticed that our client was WAY TOO CHEAP.

We adjusted his prices accordingly to the competitors so we had more room for PPC & margin.

Next up:

Listing Breakdown with Julian - raydrop

This listing generates 644,221.00 USD per month.

THESE are the 5 things you HAVE to adopt: 1. RUNNING SALES

Although the option has been available for some time, too few sellers actively use Amazon Deals.

- More visibility

- More sales

- Better ranking

NEXT:

Amazon Sellers!

Before you work with an agency.

Read this:

{THREAD} 🧵 DISCLAIMER

I currently speak to many sellers who I advise against working with an agency, despite their interest.

Are you thinking about getting an agency too?

Then this is just for you:

1. Initial situation

The products rank next to each other as ad displays and are extremely similar:

- Almost the same size

- Same price

- Tons of positive reviews

but: The right one stands out.

- Emotional targeting through the cat

- Variants (colors) directly visible in the SERP

What's the advantage?

Title Image best practice #3 - AVOID RETURNS & GIVE CONTEXT

(This will boost your organic & paid performance)

Whatever you're selling on Amazon:

Make your products directly tangible.

Here's the deal: This is E-Com.

People can't touch or feel your products.

Whenever the buying decision of a product depends on specific context-related questions such as "does my dog fit into this bed?" you MUST make your products tangible and answer those questions.

Why?

HOW TO BUILD A HIGH PERFORMANCE LISTING

{THREAD🧵} 

Here's a step by step breakdown on how to build a perfect listing to maximize sales & ad performance on Amazon.

Don't leave money on the table.

Let's go: DISCLAIMER

I focus on visual content since titles etc. only serve SEO. If the listings have no traffic you should take care of it first.

To illustrate I picked a brand that does a lot of things right.

All images used belong to the brand @ridgewallet

Let's start:

20-30% MORE SALES with the SAME AD BUDGET?

Here's the exact breakdown on how to design your title images to MAXIMIZE CLICKS & MINIMIZE CPCs for your Ad Displays on Amazon to get MORE SALES & MORE PROFIT:

You're going to make money out of this!

{THREAD🧵} 1. REAL ESTATE

The job of your Ad Display is:

Get attention and attract the right traffic in the SERPs.
To stand out in the SERPs, your product MUST fill the maximum possible space.

Here is a DIRECT comparison for clarification.

More real estate = more clicks

NEXT:

HOW TO CREATE A+

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A+ can boost your CVR and Sales by around 10-15% or even more and will therefore automatically decrease your ACOS if done right.

YOU should not miss out on that!

Here's one approach which helps generating millions for our clients: First of all I have to say that we believe in implementing multiple well designed banners as A+. Sometimes we combine that with text (so there's no blueprint) but IN GENERAL we highly recommend to stick to banners to generate a significant uplift.

Here's how we do it: