To get backlinks, your data-backed research reports don't have to be:

• a fancy, interactive landing page
• 3,000+ words with lots of charts

Here's a look at the "bite-sized reports" that @zapier has been doing 👇 1/ These are a bit hard to find since they aren't in one subfolder, but in @ahrefs you can go to the Site Explorer, type in "zapier.com", then choose "Best by links" and filter the URLs for the word "report"

Link building tactics that aren't "dead"

🤝 Guest posting
🔗 Unlinked mentions
📣 HARO

Here's how to do these the right way 👇 I chose these three because:

• they're relatively easy to do
• there are tools that help make these easier to do
• they all add value (probably the most important factor)

Building links this year? There are many tactics to try, but only a few will get you actual results.

🧵 This thread covers:

• 3 tactics that don’t work
• 3 tactics that do I'll be covering why you should stop doing these:

🛑 #1 Skyscraper technique
🛑 #2 Broken backlink building
🛑 #3 Buying "500 DA 50+ links for $50"

And start doing these:

✅ #1 Stats compilation
✅ #2 Data-backed research report
✅ #3 Create a free tool

Link building isn't easy, and it's not supposed to be.

Want to build better links in 2022?

Here are my favorite link building related content this year: 1. @ItamarBlauer coined the "teammate technique" and shares how he built links to his personal site. Love how in-depth this post gets (and it includes videos!)
itamarblauer.com/teammate-techn…

Here are the 7 deadly sins of link building outreach:

1. Lust 💘

"So I know you never heard of me (or this company), but all these other blogs link to me so you should too" 2. Envy 😒

"I saw you're linking to A...but I just wrote B and it's SO much better than A. You should replace A's link with mine. It'll only take a sec 😉"