Founder @truemedpayments, @kettleandfire, @drinksurely, others. Venture partner @longjourneyvc.
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Feb 7, 2023 • 9 tweets • 2 min read
The average 22-year-old male has the same testosterone as a 67-year-old male...
In the year 2000.
Just 23 years ago.
Why is this happening, and what can be done about it?
It's impossible to overstate the importance of testosterone.
It is crucial to your:
• Energy
• Mood
• Muscle growth
• Libido
• Cognitive function
Basically, name a bodily function, and there's a good chance testosterone affects it.
Apr 29, 2021 • 23 tweets • 6 min read
I've started 2 consumer brands (@kettleandfire and @perfectketones) that each have done $100mm+ in sales in less than 5 years.
If you’re starting a consumer brand, here are the 7 key areas to focus (thread):
1/ CHOOSE A TREND
Big CPG is incredible at optimizing the hell out of their existing products. They’ve got supply chain and manufacturing know-how for days.
Where they’re less incredible?
Innovation.
Nov 18, 2020 • 24 tweets • 6 min read
1/n A tweetstorm about a little-discussed factor that’s destroying American health: vegetable oils.
2/ Something bad is happening in American health, and I don’t mean just COVID.
1/ Some thoughts on the relationship between wealth and happiness:
(Inspired by the @naval and Joe Rogan podcast of a few days ago)
2/ The latin term “via negitiva” means “by subtraction”. Often used in context of bettering your life: instead of focusing on adding, try to subtract negative.
End a toxic relationship? Leave a bad job? That'll improve your happiness “via negitiva” - happiness by subtraction.
May 29, 2019 • 47 tweets • 8 min read
1/ In my last thread (below), I talked about the health drawbacks of Beyond Meat ($BYND) and Impossible foods.
Now let’s talk about the health of their businesses.
1/n A quick tweetstorm about why I think Beyond Meat ($BYND) and Impossible Foods are the trans fat purveyors of our generation.
2/ Let’s start with Beyond Meat. For those that don’t know, $BYND’s flagship product is their Beyond Burger - a pea-protein product that’s supposed to replace the standard ground beef patty.
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