Marketing in 2025 is nothing like what the gurus are teaching you.

I’ve built funnels for Patrick Bet-David that generated $10M+ while others still cling to tactics from 2020.

The old playbook is dead.

Here’s what the top 1% are doing instead (and how you can catch up): The biggest marketing shift in years is already happening.

Quietly.

Behind the scenes.

And the people cashing in?

They’re not running ads.

They’re running systems.

Here are the 3 marketing truths you need to understand if you want to win in 2025:

I grew Patrick Bet-David's email list from 0 to 200K in 5 months.

No daily content.
No viral chasing.

Just a quiz funnel that made $328K and paid for itself.
Here's the exact 4-step system: 1) Quiz That Segments

We created a personality-based quiz that sorted people by type.

Goal: Understand what they want, show we get it, speak their language from day one.

This foundation changed everything.

Most people waste thousands on low-quality leads and have nothing to show for it.

I built a quiz funnel that added 200,000 email subscribers and $328,000 in revenue in just 6 months.

Here’s the 3-question framework behind it and how you can copy it 🧵 Everyone’s focused on traffic.
But traffic without segmentation is just noise.

The real growth comes from understanding who you're talking to and what they actually want.

That’s where quiz funnels come in.

Most creators make the same fatal mistake with email:

They send the same boring email to everyone.

Not only does it kill conversions—it trains your best buyers to unsubscribe.

Here’s how I used quiz funnels to 3X sales without adding a single new subscriber 🧵 I built an email list of 200,000+ subscribers.
We generated $5M+ in digital and ecommerce sales.

But here's the crazy part:
The biggest wins came after we stopped treating everyone the same.

I've built quiz funnels that generated $5M+ in revenue.

But guess what?

90% of the tools I paid for were a complete waste of money.

Here are the 5 dirt-cheap tools that actually move the needle, plus the funnel we used to turn 209K emails into $330K w/o a single sales call: Most online marketers are drowning in overpriced tools.

I’ve tested over 100 platforms, funnel builders, CRMs, quiz platforms, email software, you name it.

Here’s what I actually use and why it works.

This skincare brand does over $10M/year in sales.

But they don’t run discounts.
They don’t send traffic to a homepage.

They send 100% of their paid traffic to a quiz.

Here's how @bambuearth turned a simple quiz into their highest-converting funnel 🧵 @bambuearth In a market as crowded and confusing as skincare…

Customers don't need more product pages.

They need clarity.

Bambu Earth saw this early, and built an entire funnel around one question:

“What’s right for my skin?”