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kapil arora Profile picture
kapil arora
@kapslocks
sometimes brand expert, other times, student. Hungry for food, culture & brands. Build great things @ 82.5 Communications (The Ogilvy Group)
Aug 31, 2020 • 21 tweets • 5 min read
More Power to you Javagal Srinath - a thread
It was the turn of the century and I had been newly recruited into Ogilvy Bangalore as an Account Executive, cutting my teeth on Unilever mass market teas - particularly a vitaminised tea, called A1 Power. A first at the time, we decided to use a sportsperson as endorser for the Karnataka based tea brand. And the choice was Javagal Srinath. Being a fledgling brand, we had funds only for a still shoot, but that didn’t dampen my spirit - this was my first shoot with a ‘celebrity’!