Social media vs email marketing: what's best for your business? 🧵 In 2021, @statista shared that:

⇨ 3.8 billion people use social media

⇨ 4.1 billion use email

But the real question is:

Which of the two can influence a target audience more effectively?

Companies aren't spilling $$$ into paid adverts anymore.

Data privacy is up, the economy is down.

To survive the next years you need to refocus growth efforts on profitable customers & lower your customer acquisition cost (CAC).

Here's how.

// A THREAD // SEO:

Write articles that are 2x better than the current top ranking article on Google for that topic.

By doing this, you'll attract organic traffic...

...which closes 10x more than paid traffic.

And since SEO costs stay flat, the CAC gets lower with each customer. Win!

I messed up at work.

I launched a lead generation campaign with no ads.

But I STILL managed to:

⚡ get qualified leads

⚡ generate 6 figures in revenue

in less than a month.

How?

Here's how.

🧵 // A THREAD There are 4 rules of marketing, the holy grail:

1. Define your product

2. Define your pricing

2. Figure out the place your target is

3. Promote

I didn't consider any of them.