Jeff Bezos called it “the best business book I’ve ever read.”

Clayton Christensen spent 30+ years studying why great companies fail.

Here are 10 lessons from the book that every entrepreneur should know:
1. Listening to customers can blind you.

Your best customers ask for incremental improvements, not disruptive innovations.

Serving them too well can make you miss the next wave.

In 2003, LEGO was bankrupt.

They were $800 million in debt, losing $1 million every day, and shops were closing everywhere.

Then ONE desperate decision changed everything…
Today, they're worth $10B+.

Here's how they pulled off the greatest comeback in business history:🧵 In 1932, LEGO started as a small Danish workshop founded by Ole Kirk Christiansen.

Initially, they produced wooden toys.
By 1958, they patented their iconic plastic bricks.

Success came easy, and followed for decades.

Until things began to unravel….

It’s not about luck—but it’s also not about talent.

After 40 years of research, Ray Dalio found that principled thinking is the root of all success and failure.

Here are 10 powerful lessons he shares in “Principles” to help you make decisions to win in life:
Ray Dalio built the world's largest hedge fund.

He started from a 2-bedroom apartment.

Then he wrote a book called Principles.

It’s not just a book.

It’s his fail proof system for thinking clearly in chaos.

It’s his blueprint to success:

In 2015, Apple tried to destroy Spotify.

Apple demanded 30% of all revenue. BLOCKED app updates. Threatened to remove them from the app store.

Until they made ONE bold mistake that transformed Spotify into a $120 BILLION empire.

Here’s the unbelievable story:🧵
In 2015, Apple launched Apple Music.

They had everything in their favor:
- $200B in cash
- The iPhone ecosystem
- Record label relationships

Spotify, a much smaller player, should have died on sight.

But Apple made one big mistake…

Navy SEALs are the toughest soldiers on Earth.

But their deadliest skill has nothing to do with fighting.

It's their mentality.

Discover the core pillars of the mental framework that empowers their incredible achievements:

1. “The only easy day was yesterday.” This fundamental Navy SEAL motto tells us growth comes from hard work.

Navy SEALs constantly seek bigger challenges and continuous improvement.

Because win or lose, struggle makes you stronger.

If today feels easy, you're not pushing hard enough.

That’s why you have to…

In 1975, Kodak engineers pulled off the biggest feat in photography.

They built the first-ever digital camera.

But what they did next destroyed a $30 BILLION Empire.

Here's how Kodak went from one of the 4 most valuable brands in the world to bankruptcy:
Founded in 1888, Kodak was the Apple of cameras.

It was the pioneer that made photography accessible to the masses.

Their slogan? “You press the button, we do the rest.”

By the 1970s, they controlled 90% of the film market and 85% of camera sales.

Kodak = Photography