You are a hospitality spot that no doubt has learned how to make use of third party influencers to market your establishment. That has worked really well. The FOMO they create is actually one of the reasons I came to Milan.
Going by the patrons and the lack of space, one would wonder why there were still guys lined up at the door. But yes, it’s that FOMO, and we love it. I will stand and have my drink, say hi to a few guys and feel good about my night. That’s success.
