Co-Director @TheCeSSRA; comms/design/dataviz; research & publications. Here for work and hot takes.
Nov 5, 2018 • 14 tweets • 3 min read
Tbh the new campaign by Abaad is very upsetting, and not for the reasons they intended it to be. Yes, sexual violence is a big issue in Leb, still taboo, with silencing and victim-blaming, but hear me out - this applies to the whole ngos+ad agencies trend (thread/rant⬇️)
1) the ad shows the woman as merely a victim. Not a survivor. Not a multi-dimensional person w/ depth. A victim, surrounded by, mostly, threatening men. That’s a pretty normative picture to draw. Plus it frames the woman through a lense of pity, tells u to feel sorry for her