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Sri Profile picture
Sri
@leadtheprdct
Sharing things I know about Product roles & tech. Helping underdogs win opportunities. Currently dabbling with @bubble for building MVPs.
Jan 10, 2023 • 10 tweets • 3 min read
Product onboarding experience is often overlooked while comparing products.

However, it's an important factor to consider.

Because..

🧵 Several steps are involved before a product gets in your hand.

This is known famously as the buyer's journey

It can be funneled into
(1) Desire
(2) Discover (product)
(3) Decide (to purchase)
(4) Adopt (product)
(5) Realize (benefit, value)