A while ago I posted a thread exploring the linguistic tricks & flourishes used in ad copy.
This time I thought I'd shine the spotlight on the pictures. So here are some ads I searched out & liked, which have (virtually) no copy.
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As a starter for 10, hereβs the 1962 Philips ad that @BruceMctague shared on Twitter & that started my hunt
May 22, 2019 β’ 17 tweets β’ 5 min read
I've been thinking about the different types of wordplay & linguistic flourishes used in ad copy. Here's a thread of some I like & what I think is happening in each (I may get some wrong - apologies in advance).
A classic option is re-working traditional phrases. There are quite a few of these, like this one for Ford, which I think was written by Alan Parker when he was at CDP: