Lee Grunnell Profile picture
Marketer. Renegade of funk.
Jun 24, 2019 β€’ 19 tweets β€’ 7 min read
A while ago I posted a thread exploring the linguistic tricks & flourishes used in ad copy.

This time I thought I'd shine the spotlight on the pictures. So here are some ads I searched out & liked, which have (virtually) no copy.

πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡πŸ‘‡ As a starter for 10, here’s the 1962 Philips ad that @BruceMctague shared on Twitter & that started my hunt
May 22, 2019 β€’ 17 tweets β€’ 5 min read
I've been thinking about the different types of wordplay & linguistic flourishes used in ad copy. Here's a thread of some I like & what I think is happening in each (I may get some wrong - apologies in advance). A classic option is re-working traditional phrases. There are quite a few of these, like this one for Ford, which I think was written by Alan Parker when he was at CDP: