50-60% of the CNP founding-era members/participants were involved in media, communications, or mass messaging. TV, radio, publishing, direct mail, newsletters, or campaign messaging.
If you control how people interpret events then you don’t have to control the events directly.
Broadcast / Religious Media (the backbone):
• Jerry Falwell
Television, radio, Moral Majority media ecosystem
• Pat Robertson
Founder, Christian Broadcasting Network (CBN)
• James Dobson
Focus on the Family (radio, print, syndication)