PSA to founders raising money. Fudging revenue numbers during a fundraise isn’t just a bad look. It can be a crime. Securities fraud is a real thing. If you falsify or mislead investors about your revenue numbers, you can go to jail.

And on that note: 👇👀 (ctd) When you share revenue or ARR numbers, make sure it's... revenue or ARR. Not promised revenue or verbally committed revenue.

Here are some common misconceptions about revenue I've seen from founders, especially over the past year. I actually believe most founders DONT do this on purpose (I like to see the best in people, and especially in founders!) hence why Im sharing this thread:

Enterprise pricing. Most founders don't have a game plan beyond throwing up a "Contact Sales" button on the site. When I started my co at 23 y/o, I remember making all the pricing mistakes in the playbook.

10+ years later and having now worked w hundreds of founders as an investor, here’s a few bits of pricing advice I wish id known sooner: 1- In the early days, try to stick to a pricing model/framework that resembles how your customers are used to buying software. For example, my customers (at WayUp) were most used to paying LinkedIn per seat for a flat fee per year.