Partner at @FirstRound. Formerly: Visiting Partner at @ycombinator, Co-founder/CEO @WayUp, and Angel Investor (Ramp, ScaleAI, Ro, etc). Wife & Mom.
Sep 23, 2024 • 8 tweets • 2 min read
Enterprise pricing. Most founders don't have a game plan beyond throwing up a "Contact Sales" button on the site. When I started my co at 23 y/o, I remember making all the pricing mistakes in the playbook.
10+ years later and having now worked w hundreds of founders as an investor, here’s a few bits of pricing advice I wish id known sooner:
1- In the early days, try to stick to a pricing model/framework that resembles how your customers are used to buying software. For example, my customers (at WayUp) were most used to paying LinkedIn per seat for a flat fee per year.