In the last 12 months, we've spent over $100M on Meta.

My team is currently crushing it with our stealth creatives.

Here's a breakdown of the ads we create that are scaling our DTC & App clients to $1M/month and more, with ads that don't look like ads.

STEALTH ADS PORTFOLIO (🧵) Our podcast ads are our top format right now.

A conversation where one person asks the question a customer would have.

The other explains it the way you'd hear in a podcast or a friendly convo.

First 10/15 seconds without selling, that's why these work.

I took my client from $1.1M to $2.7M in just 90 days.

I'm breaking down the 3 steps I followed so you can do the same for your brand.

- Breaking ad spend ceiling
- Testing new stealth creatives
- Doubling down on winning messaging

(🧵) Stage 1: Baseline (Feb-March 24')

Early on, my client relied heavily on UGCs.

They were doing well but most of their competitors were also testing these.

Even though they were spending over $500k per month, our client began to experience ad fatigue due to saturation.

I took my client from $40k to $103k/month in 3 months.

I'm breaking down the exact strategy so you can do the same:

• Creative Strategy
• Landing Page Creation
• Product Page Optimization

🧵 1. Creative Strategy

For statics, we followed this process:

- Use proven templates with variations of different headlines and angles

- With the best headlines, we generate more visuals for new statics

- With that data, we take the best-performing angles and create videos

Ignore these metrics if you don´t want your eCommerce brand to be successful...

13 crucial eCommerce Metrics to track (And why they matter for your brand): 1) Customer Acquisition Cost (CAC)

CAC tells us how much it costs to acquire a customer.

Businesses can use CAC to make informed decisions about where to allocate their resources

So they can acquire new customers profitably and identify where they might be overspending.