Okay okay I know we’re sick of email screenshots and half of you hate threads but I’m gonna do a big ol’ thread of screenshots of emails I *loved* this BFCM and tell you why I loved them after a decade in this email biz.

Because I’m an adult and I do what I want.

Thread: First up I will always love a @MaisonMiru text based email from Trisha. Written like we’re BFFs, clear and to the point. A win when my inbox is on overdrive.

Hello! I've had some requests for information on how brands should/can message around their morals and mission. There are lots of ways to do this and I thought I'd share a few ideas for you.

1/ Idea: If you want to send an email now, segment your list. We remember the emails from GDPR and Covid-19, yes? Let's learn from it! Segment your email list to recent and/or active customers before "blasting" that email out.

2/

I was just asked about ideal DTC email flows and thought ya'll might want to hear my answer:

Ready?

You sitting down?

Here's the secret: There's no one right answer.

No 2 customers act the same way so every experience is uNiQuE.

That said...

You *can* build common pathways and corresponding flows.

Wanna do that?

Here we go:

SDRs have automated emails. I've worked on improving these for a few brands so I thought I'd share what I've learned (with examples!)👇

<thread> 1. The bar is very low and most people are swiping copy from each other. Did someone write a blog post called "here are the sales emails you should send to your warm leads" and then everyone just grabbed that copy?

Just wrapped a podcast recording with @AndraZaharia and I want to share a story I told her there. It's more or less about how adults suck.

THREAD My daughter's pre-K teacher told me that the class had just done a guided drawing exercise. I looked at a wall of beautiful snowman pictures drawn by the kids and noticed how each one was so different.

Got this email today from @clicktotweet and I want to talk about it a bit.

1/ I've used CTT since 2014. I've been on the free plan and haven't had a compelling reason to upgrade to the Pro plan. I've never hit the limit on free links so the pain hasn't been there for me. I also haven't really thought about CTT all that often. And that's key... 2/

There are two things that have helped me build my freelance business and nearly triple the salary I had in my in-house role less than one year ago: relationships and positioning. 1/ Relationships aren't an immediate gain either. I've never gone into meeting someone expecting that they would turn around and do something for me. That's called a transaction, not a relationship.