Preaching is pretty subjective — different folks resonate with different preachers.

All good. It's awesome that preachers have different styles.

But here are 7 styles of preaching we need to avoid: 🧵 1. The “Look at Me” Preacher

It looks like a preacher sharing too many stories about himself — especially ones that paint him as the hero of the story. Other times it's self-indulgence with humor, drama, or boldness.

As preachers, our goal is to point to Jesus, not ourselves.

A huge part of an effective church staff is everyone knowing and appreciating how they are different.

Without this, the specific gifts people bring end up muted or their specific weaknesses end up highlighted.

A few ideas on how to build greater understanding among a staff: 🧵 1) Regular conversations as a group about your strengths & weaknesses.

Conversation starters:

• What do you find easy that is daunting for most people?
• If I could only do 1 aspect of my role, what should it be?
• If you could wave a magic wand to change me, how would you?

I've made a bunch of mistakes in leading a church staff.

One of the biggest is tolerating a lack of clarity.

Some thoughts for pastors on the problems this creates and how to fix them: 🧵 In church leadership, clarity looks like:

• Written job descriptions
• Visual org chart
• Clearly articulated "wins" for ministries
• Documented staff culture expectations
• Repetitively sharing WHY
• Seasonal "rallying cries" of focus
• An employee handbook

Trying to coach underperforming staff?

It's easy to get frustrated, but part of a leader's job is to help his team succeed.

A short 🧵 on three stages to help folks succeed: Stage 1: Provide Clarity

Do they understand what they can and should be doing, as well as the deadlines? Don't just assume it's clear. Clarify and re-clarify.

A mentor of mine says: "Ambiguity is the enemy of accountability."

What’s the role of an elder board?

On one hand, it’s simple and the same everywhere: shepherd, love, pray, protect.

But, on the other, it depends a lot on the size & needs of the church.

Here are 4 stages of an elder board’s role: Stage 1: DOING the Ministry

In a brand-new or very small church, the elders are often the ones doing much of the ministry. They’re setting up chairs, hauling in gear, greeting people at the door, leading every small group, and showing up at the hospital.

It's easy for unselfish pastors to accidentally preach selfish sermons.

Especially if you highly regard preaching, its role in the church, & its centrality on Sunday.

selfish = "lacking consideration for others"

You might be preaching selfish sermons if you... 🧵 1. Aren't available to minister to people before the service.

We are pastors, not just preachers. We can't hide out in a green room or office before the service. We can't just pore over our notes.

If we're so preoccupied w/ the sermon that we neglect people, that's selfish.

A pastor I coach wisely identified “driving culture” as one of his top priorities in leading the church.

After all, "Culture eats strategy for breakfast" (Drucker)

But HOW?

We drilled down & identified 5 activities that help pastors cultivate their culture: 🧵 1. Embody the Culture.

Leaders teach what they know, but they REPRODUCE who they ARE.

Specific values or culture statements only matter if they match the lifestyle, passions, habits, and presence of the leader.

Got this encouraging note the other day about the sermon evaluation tool I put together.

Experience is good.
Evaluated experience is better.

The tool has 14 areas to evaluate the Content, Feel, & Delivery of a sermon — here they are in a short 🧵: 1. The speaker gave me a reason to listen early on in the message.

2. It was clear where the speaker was driving, and the progression of points was traceable.

3. The message points were clearly rooted in the primary text and in line with the rest of Scripture.

Pastors, are you tired of people ignoring your church's emails?

Our church's open rate went from 37% → 60% in last few years. This means more people hearing vision, knowing about events, & engaging in ministry.

How to write emails people will actually read: 1. Send it from a person, not the organization. You're always more likely to open an email from an individual — especially one you trust.

2. Use more plain text and less fancy design. Make it feel more like a normal email and less like a web magazine.

It's brutal when a leader finds out too late that nobody finds the vision compelling.

But it's possible to get crystal-clear on your vision on the front end — before the pain of people not buying in.

Here are 6 questions to assess the clarity of your vision: 1. Where are we now?

If a vision paints a picture of a preferred future, then it must begin by clearly defining current reality.

What separates the best preachers from everyone else?

Regardless of background, tradition, personality, ethnicity, or level of fame, they all have something in common.

The best preachers consistently close these 7 gaps: 1. The Interest Gap

The gap between the preacher's sense that what they are sharing is interesting and what the hearer actually finds interesting. One friend of mine says, "Sermons aren't measured in minutes, but in minutes beyond interest."

My daughter is a competitive volleyball player, and we're wrapping up day 3 of a big tourney.

I've watched countless hours and thousands of points this season — and I've noticed a bunch of transferable leadership lessons.

🧵 Leadership lessons (⏩) from volleyball (🏐): 1. Looking good isn't the same as being good

🏐 Some girls are giants. They're on the "all-bus" team (look good coming off the bus), but not the "all-star" team.

⏩ It's not the coolest or smartest who thrive as leaders—but those with humility, grit, & care over time.

Fellow Pastors:

We are not our ministries.
We are not our sermons.
We are not our creativity.
We are not our metrics.
We are not what our worst critics whisper.
We are not what our biggest fans celebrate.

We are who Jesus says we are.

What does he say? ⬇️ 1. Dead to Sin (Rom. 6:11)

2. Spiritually Alive (Rom. 6:11)

3. Forgiven (Col. 2:13)

4. Declared Righteous (1 Cor. 1:30)

5. A Child of God (Rom. 8:16)

Preachers, still looking for some insight for your Easter sermon?

Here are my 15 all-time favorite Easter quotes: You are not suffering from anything that a good resurrection can’t fix.

- D. A. Carson

Preachers, we rarely feel pressure like on Easter weekend.

Not only is there the extra spiritual attack, logistical details, and overall stress. Oh, and you also have a sermon—and it better be AMAZING. 🙄

Here's my checklist to help you make the most of your Easter sermon: ✔️ Don't get too cute

There's always a temptation to get overly "creative" for Easter. After all, it's a familiar story that you want to be interesting.

Resist that urge — this thing isn't about you and your ingenuity. Preach a simple, clear gospel message.

Every preacher has Assumptions, Beliefs, & Convictions (ABC's) that shape how they approach their preaching ministry.

Here are my top ten: 1. Preaching is an essential tool for making disciples (evangelizing & discipleship).

Preaching is not merely the traditional approach to ‘doing church.’ It cannot be abandoned, minimized, replaced, or neglected without significant decline to the health of a local church.

It’s fun when a church needs to add more services, but pastors have to make some changes to endure preaching multiple times.

I've preached multiple services for over 14 years, and about half of that was 3x each Sunday.

Here’s why it’s worth it and how to do it well: There are some blessings to preaching multiple times:

1. You improve twice as fast; so much of preaching is just getting reps

2. You get to tweak & improve the sermon and learn from mistakes

3. It often means your church is reaching more people. More options = more people opt

Every pastor I've ever coached eventually asks, "How do you handle being in a small group as the lead pastor?"

Here's why it's a fair question and how I respond: WHY IT'S FAIR:

• For everyone else, small group is a refuge where you don't have to be "on." Not for the pastor.

• Many people think they want a vulnerable pastor, but lack the maturity to process when he actually is.

• Sermon based group? Yeah, that's awkward.

If I were looking for a new church, I would definitely ask these 5 unusual questions: 1. Do I need to bring my Bible?

Bibles are common in churches. But I want a church where the pastor preaches the Bible rather than just using it.

I want to need to follow-along, pay attention to words, and think about the Scriptures.

How can pastors survive this high-pressure world, stay sane, avoid burnout, and prioritize what matters?

An underutilized tool: The Personal Retreat Day

Here's how to get started: 🧵 A Personal Retreat Day is biblically informed, water for your soul, and a gift to those around you.

📖 Jesus often went off to pray — if he needed it, so do you

💧 Having time to pause and pray is so replenishing

🎁 My wife is usually encouraging it — she sees the difference

Your past doesn't have to be your future.

If you had a hard childhood with abuse and pain, you can create a better future.

My dad did it, and I reap the fruit every day.

How he did it: 🧵 I never knew my grandfather (he died before I was born), but I didn't miss much.

He was abusive, angry, and harsh.

I don't know what drove his rage, but it hurt the people closest to him.