Most startups overlook pricing strategies.

Pricing not only drives sales, but also retention and your overall marketing engine.

THREAD: 7 tactics to make pricing a competitive advantage. Loss aversion: Users prefer avoiding loss 2x more than gaining.

Instead of converting users by upselling new features, take them away:

1. Start users on a premium free-trial
2. Downgrade to a basic plan

It’s significantly easier to sell users once they’re already hooked.

I've helped 100+ startups with marketing.

Here's what most founders get wrong: Retention drives growth, not acquisition.

The more users return to your product, the more opportunities for:

• Monetization, referrals, and virality.

Plus, you can reinvest increased revenue into more acquisition.

I've grown 3 communities to 5,000+ users.

Here are my top learnings compiled: Go niche when building a community.

Why? Because you want to be known as the best.

If you don't have a focus, then you're competing against millions of other online groups.

Differentiate your community by the depth of knowledge, not surface area.

The second message converts 2x higher.

Why? Simple copywriting tactics.

In this thread I'll teach you how to write high converting messages.

Let's dive in 👇 1/ Be upfront:

Don't bury your ask in the message.

• Ask questions at the beginning
• Be specific and concise

The more upfront your ask is, the more likely that they'll engage.

I've gotten a ton of requests on how to build the perfect website.

Except there's a template I recommend to almost every startup.

Here it is 👇 1/ Above the Fold

If your website is an essay, the above the fold is the introduction.

1. Make a bold claim
2. Tease your features
3. Provide a value-add image

Let users know they're on the right site — 90% will bounce before even scrolling.

I've rewritten 300+ websites for startups from pre-seed to unicorn.

Here are my top learnings 👇 Share the benefit, not the product.

Users don't care what you sell, they care about how they get value:

• Start with an action verb
• Make a bold claim
• Talk directly to your persona

Hook the users so they NEED to read on.

Marketing is about being a first-mover with your strategies.

@PayPal got to 100M users by offering a $5 referral bonus.

Now companies such as @DraftKings and @Uber offer 20x higher referral bonuses yet don't see viral growth.

THREAD: Why traditional marketing is dying. There's a rapid increase in CPC (cost per click) inflation.

The first banner ad had a 44% click-through rate. Now the average is 0.3%.

Facebook, Google, and other ad platforms are similarly seeing a spike in costs as advertising becomes more competitive.

Why?