🧵1/ @overwatchleague Grand Finals Viewership Analysis.

Here are the stats that @Activision released for 2020 and 2019.

While the headline is "1.55M +38% YoY" that's highly misrepresentative.

Here's why: 2/ Of the 1.55M Global AMA, 90% of that audience is China (1.39M).

While Chinese streaming sites #'s are still suspect re: of AMA, the bigger issue is do US brands care about China?

I'm sure @TMobile (@SFShock ) and @bumble (@GenG ) don't.

🧵 1/ If you're a brand and had $1M to spend on either primetime TV or a streaming site like @Twitch - which would provide the better ROI?

Let's look at the math.

In 2014, Twitch's primetime audience was 715,000 (bigger than some cable nets).

nytimes.com/interactive/20… 2/ However that’s not nearly apples-to-apples as TV data are Nielsen ratings and Twitch data was “a six-day moving average of the daily maximum number of viewers”

Let’s try to get that comparison closer. Assuming that AMA is 50% of Peak, that brings the total down to 357,500.