This is Todd Beaupré –– He runs the YouTube algorithm.

His message? The algorithm DOESN'T hate you.

Here are 12 blind spots Todd wants you to know:

1. YouTube uses a ranking algorithm 2. Stop blaming the algorithm

"Going viral is complicated"

Nah. It's simple.

Just copy my 8-step framework: 1. The Idea. 💡

The most important part.

There are only two constraints to coming up with great ideas:

These kids just "broke" the YouTube algorithm.

Gaining 58 million subs in just 5 months.

–– They're MrBeast's only rival.

Here's their genius strategy: 1. Their Growth Engine

Half of their growth is coming from one place:

YouTube Shorts.

Mark Rober just "broke" the YouTube algorithm.

Gaining 22 million subs in just 3 months.

–– And all he did was upload 1 video.

Here's what happened: In 3 months, Mark gained more subs than in the last 5 years.

Why?

A genius shorts strategy. 👇

I've studied 500+ thumbnails in 2024.

The viral ones all follow a simple blueprint.

Here’s the 3-step formula: 1. Popability.

Do your thumbnails pop out?

> colors
> brightness
> shapes
> contrast

👆 These are the main techniques I use for this step.

Then, I use the following test:

Lannan Eacott is a 29 yr old multi-millionaire, top 1% YouTuber, & social media superstar.

But before that…

He was a broke construction worker who dropped out of high school.

Here's how he went viral: Step 1. The "Second Layer" Rule.

Lannan cracked the code to viral content his very first video.

Everyone else was just posting gameplay footage.

But Lannan decided to go "a layer" deeper.

And make challenges on TOP of the game.

Why this is important: 👇

90% of viewers click off before the end of a YouTube video.

Why?

The video doesn't make the viewer care.

Here are 7 ways you can keep viewers watching until the end: 👇 1 – Create a sense of danger or threat:

Devinsupertramp is a perfect example. His parkour videos are LITERALLY dangerous AND use music to highlight danger right as he jumps off of buildings.

If you don't think you can emulate this on your channel, keep reading: 👇

YOUTUBERS WANTED FOR SPONSORSHIP!

My friend owns a sponsorship agency and one of his big clients is looking for A LOT of YouTube channels with a largely male audience (70% +) in the US/UK.

👇 read more: More info from my friend:

1. Channel MUST be averaging ~100k views per video.

2. "My most recent client has just over 100k subscribers, pulls 150-450k views a video, and is making 5k a sponsorship."

The World Cup is here.

So here are the STRONGEST soccer thumbnails I've ever seen on YouTube:

1. The Groundbreaker.

This YouTuber took the video's premise and truly delivered in the thumbnail. 2. Keep your thumbnails PG.

Notice how Messi keeps his finger off of the trigger.

If your thumbnail has questionable material, add little touches like this to keep it viewable for everyone.

122,000,000 people use YouTube every single day.

Most of them still don't know how to properly start a YouTube channel.

Here are the ABCs of successfully growing a new YouTube channel: A. Don't waste your time on useless tasks.

99% of new YouTubers focus on the wrong things.

These are things like:

• Video Tags
• Channel Banner
• Profile Picture

These won't do anything to grow your channel.

Instead, focus on these factors👇

12 sentences that'll teach you more about YouTube growth than 10 hours of research: Speak at a 5th grade reading level in your videos.

If you're a beginner YouTuber and feel stuck, read this: Post A LOT of videos.

When you're a beginner, quantity is more important.

Posting many videos will exercise your "YouTuber muscle" and help you learn the quickest.

But don't upload hundreds of videos without understanding the next strategy in this thread:

If you get a 10% CTR, that means your thumbnail FAILED for 90% of people.

How can you fix this?

I honestly don't know, but here are my 5 favorite thumbnails of the week to help you figure it out: 👇 #1 – The Comparison

Since the dawn of time, Before & After thumbnails have been pulling MILLIONS of views on YouTube.

This guy uses a format popularized by @skipthetweets

One thing I dislike about this TN is the drop shadow on the center bar – makes it too busy.

Put down that storytelling book you’re reading and start working on a YouTube video.

All the books in the world don’t matter if you’re not applying the knowledge and learning from the data. This is something I call the “Theory-Execution Gap” on YouTube.

A lot of people can talk the talk about storytelling, thumbnail optimization, and topic ideation BUT:

Their execution is weak.

And that’s the gap right there.

Here are 4 Thumbnail Mistakes That MrBeast Made...

👇 A YouTube thread ❌ Not Taking Advantage of His 🔥 Brand

There's a reason that Jimmy now puts his face in nearly every single thumbnail: his face is known all around the world!

Putting his face in his TNs is an extremely easy strategy to get recognized quicker and get more clicks from fans!

This is how I took a channel from 40,000 daily views to 1,000,000 million daily views:

Check it out 👇 The previous guy on this channel completely killed momentum by making a couple big mistakes:

– Unlisting videos bringing in views
– Not uploading frequently/consistently

MrBeast made the same video 1 year apart and it's INSANE to see how much his thumbnails have improved.

Check this out 👇 ✅ #1 – Less Subjects

The old TN had way too many people.

Yea, they were all celebrities but if a viewer can't make them out easily, there's no use including them.