There are new millionaires being minted every day via pre-IPO equity compensation

There are many who understand RSUs.

There are few who understand stock options.

Below is a breakdown of private stock options as you've probably never seen ↓ ↓ ↓ I work with employees and founders throughout public & private tech.

Even with years of nonstop equity consulting, I learn new things constantly.

Each equity package is unique & liquidity events are extremely specific.

NVDA stock is up 1,376% in the past 5 years.

Most employees went from “comfortable” to multi-millionaires off their equity alone.

I work with a handful of them.

Here’s the playbook we use to max their RSUs, ESPP, 401(k), and financial plan ↓ ↓ ↓ When DeepSeek hit the headlines this year, NVIDIA lost ~$590B in a day...the biggest single day wipeout of market cap ever.

And yet, employees who’ve held their stock through the ups and downs are sitting on millions.

It's a position that most investors wish they had more of.

I’ve had over 50 multi-millionaires book a mutual discovery meeting with me in 2025 (unsolicited).

We have 30 minutes to establish trust, get to know each other, and ask the right questions (on both sides).

Here's what they are saying about money, family, & career ↓ ↓ ↓ One of the best parts of my job is meeting new people almost every week from all over.

It's given me an incredibly unique perspective on what's going on with REAL high performers across age brackets, geography, & careers.

(Life is not what you see on X in your feed.)

I’ve advised multi-millionaires ($1M to $300M) on money and life's biggest decisions almost every day for over 12 years.

LA to NYC to Singapore, and everywhere in between.

Here are 10 truths about humans and money you won’t learn in school or on Reddit ↓ ↓ ↓ 1. There are kind, hard-working, values-based people ~everywhere~.

I've lived in 7 different states and currently serve clients in 16 states.

There are also assholes everywhere.

Stereotyping based on any measurable demographic is a mostly useless exercise.

Lots of new followers as of late. Sincere thanks for being here.

I’ve been posting content on this platform nearly every day for 850+ days.

It has unequivocally changed my career.

Here’s who I am, why I’ve invested time here, and examples of content you can expect ↓ ↓ ↓ I’m Mark, a holistic personal CFO for tech employees, founders, and high performers who want to:

↳ Buy their time back
↳ Get hyper-specific advice in specialized areas
↳ Build out a complete financial/legal team of A players

They never taught you how to develop new business.

That’s something we should change.

Here’s how I went from being a mid-salary service advisor to tripling my income in 3 years (and on track to 4x it by mid next year) ↓ ↓ ↓ When I started out in financial planning, my income was capped.

I did the service work. Ran the relationships. Kept clients very happy. My company paid me a salary.

I attained designations and got the awards.

But I had zero idea how I was going to attract clients with $1M+.

Meet "Mike", a @SpaceX engineer.

Mike has watched the value of his equity grow SUBSTANTIALLY in the last 10+ years.

With thoughtful equity planning, our models showed that someone in his situation could possibly save $60K+ in taxes over the next 3 years.

Let me explain: @SpaceX @SpaceX's current tender offer deadline is today.

The company has been offering tenders 2x/year.

These tenders let employees cash out options and vested RSUs without an IPO.

The stock price has been on an absolute tear:

Figma is going public 2 years after the failed Adobe acquisition.

If you work at a pre-IPO company, this thread is for you.

What to know about RSUs, options, lockups, taxes, and strategy...using Figma as a case study. ↓ ↓ ↓ 1. A quick refresher: What is an IPO?

An IPO (Initial Public Offering) is when a private company lists its shares on a public stock exchange (like the Nasdaq or NYSE).

This allows public investors to buy shares (and gives employees a potential path to liquidity).

I work with founders, startup employees, business owners, & professionals who have 7-8 figures of equity or investments.

They've worked for years or decades to get where they are.

I've compiled their stories for months and laid out the commonalities here ↓ ↓ ↓ Every week, I meet with people who’ve worked hard, taken risks, and now face a new challenge:

Managing and preserving significant wealth.

They are all around us (and much younger than you think)...

Meta just hired a dozen AI legends to help run their Superintelligence program.

Assume they’re each making $10M/year TC.

What do you do if you suddenly make that kind of money?

When I first read the headline, this is where my brain went immediately ↓ ↓ ↓ Everyone thinks they have money figured out until $10M TC shows up on their offer letter.

Let’s break down what someone earning $10M/year should do to protect, preserve, and grow wealth.

You are a founder who is in the process of being acquired.

Straightforward situation, but significant proceeds and potential capital gains implications.

You estimate that your potential tax from the transaction could approach $900,000 (no QSBS eligibility). ↓ ↓ ↓ This thread aims to provide a general overview of how capital gains tax works.

Capital gains are profits realized when you sell an asset, such as a stock, bond, or piece of real estate, for more than you paid for it.

Capital gains may be categorized as short-term or long-term.

Everyone thinks they have money figured out until a $10,000,000 wire lands in their checking account.

Imagine joining a startup as a very early developer on a small team.

Ten-plus years later, the company was worth over $60B, and your equity was worth $17M. ↓ ↓ ↓ During a company-sponsored tender offer, someone in this position decides to cash out 85% of their equity.

That results in a $10 million windfall...after tax and exercise.

Oh, and you're only 30 years old.

Life changes forever. And naturally, three main questions emerge:

What should people consider when they receive a job offer with equity?

→ Vesting, dilution, liquidity preference, terms
→ Founders & investors

But you also have to UNDERSTAND how equity works. Bookmark this if you want to know more about equity than anyone you know ↓ ↓ ↓ One of the least commonly understood aspects of startups is equity.

Your comp is made up of several factors: salary, benefits, bonuses, and equity.

Equity *can be*your largest driver of comp.

(Note that I didn't say *will be*. The majority of equity = $0.)

It’s estimated that there are approximately 29.2M "forgotten" 401(k)s holding as much as $1.65T.

Changing jobs is stressful, & dealing with the admin of retirement plans gets pushed to the back burner.

So what can you do with an old 401(k)? And how does it work? ↓ ↓ ↓ In many situations, it can be beneficial to roll over a former employer retirement plan (e.g., 401(k), 403(b), 401(a), 457(b), TSP) into an IRA or a new employer’s plan.

However, this is not always the best decision for everyone.

Imagine having 25K options & 6K common shares of a public company.

At a current price of ~$295/sh, that’s $8.5M of equity value.

Most of it was received when the 409A was $22/sh (!).

It's been a heck of a ride since going public, and it might be time to take profits ↓ ↓ ↓ When the largest U.S. cryptocurrency exchange went public in a direct listing in 2021, the reference price was set at $250 per share.

An early-stage employee at Blue Apron was granted Incentive Stock Options (ISOs) when the company was just getting off the ground.

Years later, the strategy around their equity compensation didn’t play out as expected.

Their IPO was a disaster for equity holders. ↓ ↓ ↓ This is a cautionary tale about how timing, taxes, and market realities can impact the value of stock options.

Much has been said about the potential upside of startup equity.

But outcomes vary widely:

When "I don't know what I don't know" could cost you hundreds of thousands (or millions) in missed tax savings.

I'm talking about Qualified Small Business Stock (QSBS).

QSBS can mean tax-free capital gains from the sale of stock, up to $10. million. dollars. ↓ ↓ ↓ If you think this is a fantasy tax loophole and never happens in real life, think again.

(It’s actually somewhat common among founders and early employees of tech startups.)

2/3 of U.S. retirees say the country is in a retirement crisis

40% worry they will outlive their savings. 1 in 5 already have.

I exclusively served retirees with between $1M - $20M for the first half of my career.

These are 10 of the top retirement mistakes to avoid ↓ ↓ ↓ There's a reason that a large portion of wealth management serves retirees.

Sure, they tend to have the most money.

But there are a ton of ways to add value with financial planning, portfolio management, and tax planning.

Just to list a few....

Most people think losses = automatic tax write-off.

Regardless of income level, active vs. passive, W-2 vs. 1099, etc.

The IRS plays by a different set of rules.

Here's what you need to know about writing off losses against income to save on your taxes: ↓ ↓ ↓ If you are a W-2 employee and think "how can I offset as much of this ordinary income as possible"?

The truth is, there are only certain ways to do that.

30% of employees & execs at public companies are compensated with company stock.

Many of them ignore it & leave a material amount of $$ on the table.

I serve employees at $META, $NVDA, $ACHR, $AMZN, $PD, $Z, $TEAM, and $GOOG.

Here's how we master their stock awards ↓ ↓ ↓ Advising on equity compensation should be full-spectrum.

It's not just "how much should I hold/sell".

Equity can be a material portion of a TC package, which needs a comprehensive plan for managing it.

Want to buy a house in 2025/2026?

This thread has all you need to get started.

I spent the time laying everything out with practical tools, screenshots, and explanations for everything ↓ ↓ ↓ This is not another "rent vs. buy" thread.

This is a "tell me what I need to know if and when I buy" thread.

Need a calculator? Start here:

https://twitter.com/881486490/status/1803413088537882896