Mark Cecchini, CFP® Profile picture
Advising high performers in tech & business ⬩ Director Wealth Solutions @ Quadrant Capital ⬩ Ethics & Tax Planning @ UCLA ⬩ Tweets ≠ Advice ⬩ All views = mine
Mar 20 24 tweets 5 min read
Having a high-income W-2 job is one of the least tax-efficient ways to make a living.

Salary, bonuses, RSUs, & commissions are all taxed the same.

("Ordinary Income" -- the most difficult to offset.)

Here are 10 legitimate ways you can reduce taxes as a high-performing W-2: ^^This is one of the most common questions I get asked by clients & prospective clients:

"We make $400K - $1M in combined W-2. We're getting crushed on taxes. Is there anything we can do? Most people say there isn't."

In some ways, this is true. In some ways, it isn't.
Mar 14 28 tweets 8 min read
Business ownership can be a massive cheat code to building and sustaining wealth.

I’ve been helping business owners and founders with comprehensive wealth management and tax strategy for 11 years.

Here are 25 slides from a recent presentation that I'm releasing for free: Image First -- if you get value from this (or any of my content), consider throwing me a follow / like / comment.

I post daily with 100% original personal finance content.

This account helps me grow my business, and supporting my content helps get it in front of great fit clients.
Mar 13 25 tweets 4 min read
"Charles" worked for a startup that was acquired by $META.

His total package was ~$4.5M (big cash now, front-loaded Meta RSUs, & escrow holdback).

QSBS, vesting, estimated taxes, concentration risk -- not fun for a creative director to navigate.

Here's how we tackled things: Charles is a talented creative director in LA with a young family...and financial planning admittedly isn't his thing.

The acquisition was life changing -- AND Meta's stock price has ripped over 200% since the acquisition.

Heck of a break for him.
Mar 10 24 tweets 8 min read
Understanding taxes could mean hundreds of thousands in added lifetime net worth.

Once it clicks, you never forget it.

I do in-depth tax planning and have taught income tax planning for 5+ years.

Here's how I communicate key concepts in tax (with custom slides for each): Image First -- if you get value from this (or any of my past content), consider throwing me a follow / like / comment.

I post daily with 100% original personal finance content.

This account helps me grow and supporting my content helps get it in front of great fit clients.
Feb 28 31 tweets 4 min read
From 22 to 27 I participated in over 300 meetings with HNW/UHNW clients at a comprehensive firm with $4B AUM.

What I saw and heard changed my view of life and money forever.

Here's the good, the bad, and the sometimes very ugly of humans and money (with 15 observations): Death, disability, divorce, sudden money, multi-generational wealth, sibling rivalry, entitlement, philanthropy, legacy.

These are just a few things you would have been exposed to in my seat.
Feb 20 38 tweets 7 min read
I'm going to go out on a limb here.

This may be the only thread you need to read about buying a house in 2025.

I spent the time laying everything out with practical tools, screenshots, and explanations for everything (in plain English): This is not another "rent vs. buy" thread.

This is a "tell me what I need to know if and when I buy" thread.

My wife and I rented for 10 years before buying.

Do what's right for your life and your finances.
Feb 19 26 tweets 4 min read
→ You live in Austin & rent for $8K.
→ You are building a $2.1M new construction in Park City.
→ You want to buy a place in TX & settle back there ~2027.
→ You have a 2-year-old and a 2nd on the way.

How do you even start to approach this?

REAL financial planning: You make $750K+ per year in total cash compensation and have $3M+ liquid after-tax investments with more coming in the form of liquidity events and trust distributions.

You're also partially compensated with a crypto token which is highly volatile.
Jan 16 13 tweets 3 min read
I've worked directly with the wealthy and ultra-wealthy daily for 11 years

➜ Coast-to-coast
➜ 22 to 98 years old
➜ $1,000,000 - $300,000,000 net worth

Here are 10 things I've learned about humans and money: 1. There are kind, hard-working, values-based people ~everywhere~.

I've lived in 7 different states and currently serve clients in 16 states.

There are also assholes everywhere.

Stereotyping based on any measurable demographic is a mostly useless exercise.
Dec 12, 2024 13 tweets 3 min read
I've been using @Canva to drop visuals that speak to key concepts in financial planning, investing, tax, & equity

Understanding certain financial concepts just might help you end up with the life you imagined (and the net worth to match)

Here's my latest batch of 10 designs: @canva 1. Time Horizon and Holding Period Return Image
Nov 26, 2024 21 tweets 4 min read
We may not know what college looks like in the future...

...but there's no way I'm allowing my family to be caught flat-footed when it comes to the cost of my daughter's education

Here's what you need to know about 529 education savings plans: 1. No one knows exactly what secondary education will look like in 10-20 years
2. There IS such a thing as "over-funding" a 529
3. Yes, you can simply cash flow the cost if you have the means
4. Yes, there are other ways of saving for this goal like an after-tax brokerage
Sep 20, 2024 14 tweets 3 min read
You've worked hard to earn your stock options & RSUs.

They are now sitting at a nice value on your balance sheet, but you don't know if you can sell them.

Here's what startup founders and employees should know: First, if you hold shares in a private company -- you often can’t sell your stock without the company’s permission

Many late-stage companies want to protect their cap table

Also, if you're at a Series A-C startup, there will very rarely be any buyers in the open market anyway
Sep 13, 2024 29 tweets 5 min read
Most people approach buying their first home without doing any prep work or knowing how it works

We saved for years, strategized, and surrounded ourselves with an amazing team to ultimately outbid all other offers with confidence

Let's rundown everything you need to know: Image First, your maximum home budget should always be a reflection of your financial situation, cash flow, and other goals (including life goals and geographic moves)

Not just the maximum amount a lender is willing to provide via pre-qualification
Sep 6, 2024 41 tweets 6 min read
Imagine a $10,000,000 wire hitting your checking account at 30 years old

For some -- this could be the beginning of a downward spiral into chaos & terrible financial decisions

For others -- this is the start of a dream life where they never have to worry about $$ ever again: Image "Brian" joined a tech startup as a very early developer

10+ years later, the company is worth billions and there's finally a outlet for liquidity
Aug 28, 2024 23 tweets 4 min read
The NFL just made a game-changing move 1 week before it kicks off the '24-'25 season

They will finally allow Private Equity firms to buy ownership stakes in teams

--Why is the league finally opening up to PE?
--What is private equity?
--What does it mean for the league? Image This week NFL owners voted to allow select private equity firms to invest up to 10% in a team

The vote passed with 31 of 32 owners in favor (Bengals voted "no")
Aug 27, 2024 16 tweets 3 min read
2 in 3 U.S. retirees say the country is in a retirement crisis (66%), and about 40% worry they will outlive their savings —

— 1 in 5 already have...

I served retirees and pre-retirees with between $1M - $10M for 7 years

These are 10 of the top retirement mistakes to avoid: There's a reason that a large portion of wealth management serves retirees

There are so many ways to add value with financial planning, portfolio management, and tax planning

Just to name a few: Image
Image
Aug 19, 2024 16 tweets 4 min read
One of the smartest moves you can make as an angel investor?

Know how to capitalize on failed investments

Most investors don't realize they could save thousands in taxes when angel checks don't go as planned

Here’s how it works: Angel investing is more popular than ever

Did you know that over 50%-70% of investments result in loss of capital?

(Many go to $0)

If you're investing in startups, it's crucial to understand how to protect your downside
Aug 15, 2024 12 tweets 4 min read
I've had the honor of serving the wealthiest 1% of founders, tech employees, and entrepreneurs

My firm currently manages $1.8 Billion of private and public capital

I wish everyone understood these 10 critical lessons about investing: 1. Time in the Market Beats Timing the Market:

I cannot stress enough the importance of staying invested over trying to time market movements, as the latter is nearly impossible to do consistently Image
Jul 18, 2024 26 tweets 4 min read
Being a business owner is by far one of the best positions to be in for planning & tax strategy

I'm working on a significant case right now with millions of dollars of business profit to plan with

Here's how we're going to save them $65K with just 1 strategy alone for 2024 🧵 Before we get into it do me a couple of favors:

(I create daily content to help drive financial education)

Help me out by:

1. Bookmarking the first tweet

2. Hitting the follow button + turning on notifications to keep up with daily actionable financial content
Jul 16, 2024 28 tweets 5 min read
30% of employees and executives at public companies are compensated with company stock

Many of them ignore it, get it wrong, and leave a material amount of $$ on the table

I serve employees at $META, $AMZN, $PD, $Z, $TEAM, and $GOOG

Here's how we master their equity comp: Advising on equity compensation should be full spectrum

It's not just "how much should I hold / sell" Image
Jun 25, 2024 18 tweets 4 min read
Over 65% of people in the US are visual learners

I've been using @Canva to visually communicate concepts in financial planning, tax, and investments

Each one takes me about 20-30 minutes to create

Here are 15 of my favorite designs so far: @canva 1 - Incentive Stock Options Image
May 17, 2024 26 tweets 5 min read
If you hold any investments or property subject to tax, this thread is for you

Stocks, real estate, business equipment, etc. are all nuanced assets

(Bookmark for later to understand how property is taxed)

Week 6: Asset categorization, Basis calculation, and Depreciation🧵 Image First, we need to understand the concepts of "Basis" and "Depreciation"

"Cost Basis" is the total capital invested in an asset

For tax purposes, it helps determine depreciation, capital gains or losses upon sale, and the recovery of investment without taxation